To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
How to get new customers, clients, or patients and how make more profit from existing ones
Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
A simple step-by-step process for creating your own personalized marketing plan that is literally one page
How to annihilate competitors and make yourself the only logical choice
How to get amazing results on a small budget using the secrets of direct response marketing
How to charge high prices for your products and services and have customers actually thank you for it
Customer ReviewsMost Helpful
By Anonymous User on 24-02-19
A truly positive surprise - experience talking
Ive been active in the world of startups for 10+ years and this book surprised me with its down to earth non bs reasoning and super actionable steps! And its just a pleasure to hear how Joel Richards reads it - a high quality past time!
1 of 1 people found this review helpful
Customer ReviewsMost Helpful
By Ernest Kiwele on 08-11-16
You haven't read any marketing book like this one
Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?
Among business books? Right there at the top. Among books? Surely in my top 10.
Any additional comments?
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
45 of 45 people found this review helpful
By Just Love ❤️ on 24-04-17
I NEVER write reviews!
Of all my many years of online purchasing I have never felt compelled to write a review until now. A a new small business owner this book is absolute gold. Its helps you grow from marketing dummy to marketing effectively in just one day. The lessons learned are invaluable and I can already feel that my business will be wildly successful thanks to the jewels I will carry from this book forever. Thank you Alan for giving the little fish a chance to win. If you're on the fence about purchasing this book, knock yourself off as hard and fast as possible, you've already wasted too much time reading this review when you could be learning your first 3 lessons!!! Blessing!
25 of 25 people found this review helpful