Business Development

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

Can you imagine even the poorest country in the world achieving the prosperity and quality of life of today's Switzerland—by 2100? Seems crazy, doesn't it? After all, we live in uncertain times. But we have pulled off marvels before. Human advances over the past 100 years have been unprecedented. Can we achieve another century of progress? This book, a major research effort from the McKinsey Global Institute, explores the advances of the past century and what drove them—what we call the progress machine.

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

This book is for you if: You're everyone's go-to but nobody's first choice for promotion. You've Googled salary negotiation scripts at 2 am but chickened out by morning. You discount your work so you don't seem "difficult." You say yes when your gut screams no.

Get your copy of the instant #1 bestseller! Serve to Sell will teach you exactly how to sell Premium Programs with 1 free coaching call. Do you offer discovery calls, strategy sessions, or complimentary consultations to get new clients for your business? Whatever you call it, 1 free call has become the standard way to recruit clients into Premium Programs for coaching, consulting, or done-for-you agency work, but there is no standard way to run those meetings… until now!