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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
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Summary
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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What listeners say about Building a StoryBrand
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- Howard Golding
- 28-12-17
A novel approach, but....
It is hard to overlook the authors relentless attempts to sell his system throughout the book.
I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.
If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.
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23 people found this helpful
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- Philip M.
- 12-07-20
A 5 hour sales pitch
provides some interesting tips and a useful framework but is very self-promotional in style.
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6 people found this helpful
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- M. L. Hamilton
- 04-11-19
The best book on marketing ever. Period.
You’ll find yourself mentally re-writing your copy; your website content and social media posts will become much more crisp and concise. And if you thought your elevator pitch was snappy before, try looking at it again after listening to this book. Liked it so much I bought the paperback.
If you're familiar with how Steve Jobs used to structure his keynotes using Aristotle’s story framework, then some of this book will sound similar. Narration is excellent throughout. The whole book has a feel as though the narrator is talking to a start-up or small business but the content is definitely aimed at all sizes of business.
It’s an easy listen at just over 6 hours and packs in more value than some of the offerings by other industry heavyweights.
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4 people found this helpful
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- L Liebrand
- 06-01-20
better than a marketing degree
I honestly think I learned more about actionable marketing from this book than from my marketing degree! I very much recommend it to anyone who're looking to grow their business. Thank you!
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3 people found this helpful
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- Amazon Customer
- 09-01-20
Excellent. Excited to get my StoryBrand journey underway.
Excellent. So much clarity in what is needed to sell your products. Looking forward to starting my StoryBrand journey. 100% recommended and get the podcasts too. Inspirational stuff.
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1 person found this helpful
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- Ayo Ogunjumo
- 27-11-19
Clear, Compelling and Actionable. I loved it!
Clear, Compelling and Actionable. The narrator really
explains how to become a branding guru. I loved it.
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1 person found this helpful
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- Tom
- 06-08-19
Superb. Really read this if you want to improve your businesses profile
Easy and enjoyable listen. Good narration and some great ideas. Really glad I found this book and confident my business is going to get to another level now
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1 person found this helpful
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- Anonymous User
- 29-07-19
A great listen, with transformational content
I’m still working through the points, and it’s hard. But it’s made me excited about my own business and brand again..after 4 years of doing this mostly wrong, hoping I can now get it right. Here’s to the good guys :)
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1 person found this helpful
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- Jeff Williams
- 22-02-19
the best business read for any business owne
a must read for anyone trying to understand how to use digital media to grow their business
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1 person found this helpful
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- Noah Mitchell
- 05-09-18
The only marketing philosophy you'll ever need
Donald Miller offers a powerful way to think about, structure and promote a business or non profit. It's all about story.
It's all about why humans engage with story and why playing the role of the guide, rather than the hero, will keep customers coming to you for years to come.
At times, the story thing was a bit of a laboured metaphor, but this book is brimming with actionable content and the tools to make marketing and communication simple.
It had the rare quality of not just being a great read, but a great listen as well. Highly recommended.
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1 person found this helpful