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Big Ideas… for Small Businesses

Narrated by: John Lamerton
Length: 6 hrs and 2 mins
4.5 out of 5 stars (155 ratings)

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Summary

Small businesses can think big... here's how.

Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then Big Ideas... for Small Businesses could be the “lightbulb moment” you’ve been waiting for....

Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. Some of the big ideas that you will discover:

  • Why the “Dragons” hate lifestyle businesses, and why you should love them.
  • How almost anyone could become a millionaire in their lifetime, given just £200 a month.
  • Why John blames Richard Branson for his early failures.
  • How to get clarity on your business strategy, and bring that into your daily routine.
  • How to sell a dozen eggs for over £500.
  • The one thing that truly transformed John’s business.
  • How to find, hire, (and fire!) your first employee.
  • Why every Luke Skywalker needs a Yoda.
  • Exactly how he made over £100k from one marketing campaign.
  • The five magic ingredients for success in almost any given field.

John Lamerton is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

©2017 John Lamerton (P)2018 W. F. Howes Ltd

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I'm Becoming A Fanboy

loved this book and have been following John around now for over 8 months since reading the print version. I've got loads of ideas from the book and it's great that someone is championing the lifestyle business element to it because as a Dad of 3 I have no want to "hustle and grind".

If you want to learn how to run your business but still be able to do leisure activities or spend family time then you need to not just listen to this book, but study it.

The podcasts John does are very good too. Great work John, keep the nuggets coming.

4 people found this helpful

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Some interesting ideas

Some of the "big ideas" are interesting and presented in a very unpretentious way, but some are frankly nonsense.
I lost interest after the author espoused the concept of "email them till they buy or die" as a key marketing tactic.

3 people found this helpful

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Great book from a great guy

Fantastic book, I read this as a recommendation from a friend. I love Johns attitude towards business and life. Since reading the book I have had the opportunity to meet John and he is just as he comes across in the book. I would highly recommend giving this a read!!

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Absolutely Brilliant!

Managed to get this listened to in 2 days, listening in between working my day job. It has given me the motivation to not only get my arse in gear and take my "ambitious lifestyle business" to the next level, but to put some plans in place and start taking action to leave my day job and focus on my business full time. Highly recommend it and Johns narration is a breath of fresh air compared to some of them on here. John goes in depth about everything he covers in this book, and when he hits you with some business jargon, he explains it very well so your not left confused by what he said.

2 people found this helpful

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Inspired to Action

An Awesome Audiobook , in just four days of downloading the book John the Author & Narrator has got into my head (in a good way). I am on the third listen through and I am still picking up on ideas and pearls of wisdom that I had missed on the first and second times of listening to the book. I use the word listen but the experience has been much more engaging than than that . Whilst the book is simply structured it is packed with useful information that is just too good to ignore. I have been inspired to set my 90 day goals and as well as mapping them out I have found the time to take the small steps that will lead me to achieving them . Well worth the money and I expect the value I will get from this book will keep coming, because I am inspired by the author to take the action required to make it happen.

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ok self-improve book not a practical business book

I bought this looking forward for some practical business-starting information book. Instead, you get information of the author's life style. You get more advice on losing weights and exercise than marketing. At chapter 20, the most practical information you get is bookeeping costs around 200 pounds per quater. It's the same old build good habit, be fearless, hire professionals rather than do it all your self... Etc. If you ever read self-improved book, it is just the same old thing. Very disappointing. You can just remove the small business from the title. Just big ideas, that's it.

And there are 'subtle ' advice on you hire consultant and join this guy's mailing list and etc. Just hard selling his online-marketing business. Though I don't like waste my monthly audible credit, but at least I was not reading this on my kindle with Links to click to sign up for services all over my face.

4 people found this helpful

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    4 out of 5 stars

necessary reading

really one of the best small business books I have heard, it fills the gaps the Gary Vee and Grant Cardone haven't, a real must

1 person found this helpful

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Really good for small business owners

I have enjoyed this book a lot. It’s got so much helpful advice to small busses owners. I have listened to the Audi book now twice. And taken a lot from it.
I’m now on the Facebook group and podcast to keep going with the implementation.

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Good stuff

Yes, this is a good book. You should listening it too. Great examples dos and donts.

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Some Tangible Advice!

What a great book .... I read 2 /3 books per week but this book had me gripped from the start!

To the point with no extra fluff ... The author is great to listen to.

Loads of actionable advice ... Best for me is .... What are you doing today to get customers! Love it

Thanks John!

1 person found this helpful

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Profile Image for Mark
  • Mark
  • 05-11-18

Very useful and personal advice

I found this audio books personal approach very useful. John Lamerton seems to have covered all the basis of what I needed to know.