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Summary

Small businesses can think big... here's how.

Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then Big Ideas... for Small Businesses could be the “lightbulb moment” you’ve been waiting for....

Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. Some of the big ideas that you will discover:

  • Why the “Dragons” hate lifestyle businesses, and why you should love them.
  • How almost anyone could become a millionaire in their lifetime, given just £200 a month.
  • Why John blames Richard Branson for his early failures.
  • How to get clarity on your business strategy, and bring that into your daily routine.
  • How to sell a dozen eggs for over £500.
  • The one thing that truly transformed John’s business.
  • How to find, hire, (and fire!) your first employee.
  • Why every Luke Skywalker needs a Yoda.
  • Exactly how he made over £100k from one marketing campaign.
  • The five magic ingredients for success in almost any given field.

John Lamerton is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

©2017 John Lamerton (P)2018 W. F. Howes Ltd

What members say

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Good but sounds like he's talking to mainly men

Some really excellent advice but a lot is also just common sense. I'm not sure he made the best narrator. And some of the content was off putting. A bit waffly at times.

Plus...Aspiring women in business also listen to audio books you know John. It really sounded like he was mostly talking to his (male) mates. A bit showy offy and at worse misogynistic. Referring to 'er indoors (his wife) and what he imagines his listeners would do if they had lots of money, or days to live, including splashing their cash on hookers. Hmm.
Don't remember him including any Inspiring quotes from women.
This sounds like a rant and that's not intended. But it does feel like female listeners weren't his imagined audience.

2 of 2 people found this review helpful

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Some interesting ideas

Some of the "big ideas" are interesting and presented in a very unpretentious way, but some are frankly nonsense.
I lost interest after the author espoused the concept of "email them till they buy or die" as a key marketing tactic.

1 of 1 people found this review helpful

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I'm Becoming A Fanboy

loved this book and have been following John around now for over 8 months since reading the print version. I've got loads of ideas from the book and it's great that someone is championing the lifestyle business element to it because as a Dad of 3 I have no want to "hustle and grind".

If you want to learn how to run your business but still be able to do leisure activities or spend family time then you need to not just listen to this book, but study it.

The podcasts John does are very good too. Great work John, keep the nuggets coming.

1 of 1 people found this review helpful

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Inspired to Action

An Awesome Audiobook , in just four days of downloading the book John the Author & Narrator has got into my head (in a good way). I am on the third listen through and I am still picking up on ideas and pearls of wisdom that I had missed on the first and second times of listening to the book. I use the word listen but the experience has been much more engaging than than that . Whilst the book is simply structured it is packed with useful information that is just too good to ignore. I have been inspired to set my 90 day goals and as well as mapping them out I have found the time to take the small steps that will lead me to achieving them . Well worth the money and I expect the value I will get from this book will keep coming, because I am inspired by the author to take the action required to make it happen.

1 of 1 people found this review helpful

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Sound Practical Advice

Narrated by the author, which is always so much better, especially as he gives lots of examples of real world situations from his own experience throughout the book.

Easy to follow. Great tips.

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Inspirational<br />

Overall a great personal development book with clear performance. The only thing I didn't really like is that he constantly refers to his wife as " 'er indoors", and does it a good few times throughout which I though really was inappropriate. Other than that I give five stars.

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Best small business book yet!

I opted for this in the hope it might give me one or two new ideas. It has changed my mind fundamentally about how to organise and run my business - sensible, practical and anyone can and should listen to it!

John Lamerton is real, accessible, helpful and informative.

Very highly recommended (but listen more than once so you get it all)

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Common sense for the UK audience

I can't tell you the number of times I’ve started listening to business books on audible only to stop and get a refund. Wish for it and it’ll come, pah!

Big Ideas for small business is a no-nonsense what to do and how to do it guide backed up with why we are doing it.

From this book, I have found the podcast and joined the facebook group.

Can't recommend enough.

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  • IMRAN
  • East Finchley, United Kingdom
  • 27-08-18

Really Really Good!

I heard this audiobook twice when I went to Morocco for a wedding. If you're into Business or Entrepreneurship then this audiobook is a must. Really really enjoyed it! I don't normally write reviews so this a first. Love to see more audiobooks from John Lamerton. Overall great business and life advice and I can't recommend this book enough.

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An absolute game changer!!!

One of my favourite authors Ryan Holiday talks about quake books - books that so fundamentally change who you are you'll never be quite the same again.

Big Ideas for Small Businesses is one of just a handful of books I now consider a quake book.

Some of the "Big Ideas" throughout the book has made me reassess my entire process. For example "you don't have to be a millionaire to live like one". I've always been so focused on getting rich and have that lifestyle, that I forgot that you don't actually need that much to live that lifestyle.

The narrator (also the writer) narrates with passion and enthusiasm throughout.

Highly recommend to anyone who has become lost in their own business or enjoys books by authors such as Tim Ferriss, Cal Newport and Charlie Munger.

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  • Anonymous User
  • 05-11-18

Very useful and personal advice

I found this audio books personal approach very useful. John Lamerton seems to have covered all the basis of what I needed to know.