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Contagious

Why Things Catch On

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About this listen

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Advertising Consumer Behavior & Market Research Marketing Marketing & Sales Thought-Provoking Business Content Creation
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Like the title said, it tries to explain why. But it doesn't explain how. I also think that in many cases it tries to reverse engineer the success, but that's might not be exactly how things happened as there can be other factors.
Anyway it's a good short book that I recommend

Good short book

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Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!

Practical

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I got loads of campaign ideas from this book. Great reader too. Perfect on 1.25x the speed.

Incredible food for thought

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This book was absolutely EVERYTHING I needed to hear before launching my new business. Very clear, very evidence driven, and very practical. If you are looking to understand how to get your business to catch on, get this book now! 🙌🏻🙌🏻🙌🏻

Thank you Nipsey Hussle!

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I have listened about 4 times and have drawn some great information. The idea of important elements in 'STEPS - Social Currency, Triggers, Emotional arousal, Practical Value and Storytelling' Is very well outlined. Only dropped a star as would have liked some more info on the neuroscience side of things and a few more diverse case studies.

Excellent book, the STEPS outline is very useful

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