Contagious cover art

Contagious

Why Things Catch On

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Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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About this listen

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Advertising Consumer Behavior & Market Research Marketing Marketing & Sales Thought-Provoking Business Content Creation

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All stars
Most relevant
Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!

Practical

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Like the title said, it tries to explain why. But it doesn't explain how. I also think that in many cases it tries to reverse engineer the success, but that's might not be exactly how things happened as there can be other factors.
Anyway it's a good short book that I recommend

Good short book

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currently one of the most invaluable books to date . Very upto date applicable to 2017 and beyond
.

amazing soo far , soo upto date with current times

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The research is excellent in to why some brands work or not. I have a small business and will definitely use the strategies later out in Contagious.

If you want your business to thrive-read this

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Read slowly and take in the messaging. Fantastic book. A must read for anyone in sales, marketing or PR.

Brilliant

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