Contagious cover art

Contagious

Why Things Catch On

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Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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About this listen

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Advertising Consumer Behavior & Market Research Marketing Marketing & Sales Thought-Provoking Business Content Creation

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All stars
Most relevant
loved the book, was very interesting and knowledgeable. The reader was also easy to understand.

very interesting

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This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.

Don't buy this book! It's my secret weapon...

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This is my new Bible for marketing. I loved it and I'll be putting to good use over the next few years.

Incredible

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Recommend reading this you are building your brand. Great frame work to keep in mind!

Great breakdown and easy To understand references!

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perfect for anyone with a product. physical or software and they want to get it viral

excellent👌

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