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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
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Summary
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you.
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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What listeners say about One Million Followers: How I Built a Massive Social Following in 30 Days
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- Tim Ward
- 18-01-20
Great book
Practical ideas that can actually work from a guy that has been there and done it himself. Highly recommended for anyone looking to build a brand online.
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- E. Topping
- 14-05-19
Wow! Just wow!
If you want to understand the powers of social media and how to expand your own then you should have got this book .... yesterday! Brendan talks in great detail about how the world is changing and how we market ourselves on social media thanks to you.
He gives great tips on what markets to go after with 100% and some that you don’t need to be! Absolutely blown away! I’m off to read it again
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5 people found this helpful
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- JeffreyK87
- 31-05-20
Good overview on what to do and to do not.
Hi! Recommend it to any new advertiser / influencer to the market. It really paints a clear view on the do's and don'ts on social media.
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- Harry
- 13-07-20
Loved it. Every word.
This is a thorough, easy to follow and easy to implement guide to building a successful online presence.
I have just finished it and will be starting it again straight away for a second run through!
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- DoddZilla
- 20-02-20
Inspiring
This book is an absolute plethora of information. I'm just starting out in e-commerce, and have found information in here that I would never have found anywhere else - so much so that I've listened to the first six chapters at least three times so far.
Brendan puts the information across in a way that's totally understandable and keeps you interested from start to finish.
Thank you, Brendan
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1 person found this helpful
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- RonkePosh
- 12-02-20
Quite a tough approach
It really seems like a full time job to me. It is not an approach I believe I (many) can follow except they devote their lives to the online space.
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- Rick Da-Ruler
- 16-10-20
really good
such an amazing book o.fully recommend to everyone into social media or looking to get into i
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- Chris Outlaw
- 14-06-19
A book that has clearly defined actionable tactics
I was unsure whether this book could live up to the premise on the front cover at first glance and it was only after listening to a podcast with the author i knew that this wasn't some outlandish claim and in fact was the roadmap to success on multiple social media platforms.
The author has worked with the likes of MTV, Taylor Swift and other high profile companies, celebrities and organisations spending years honing his craft all of which he gives you in this book and outlines exactly how you need to approach social media and creating viral content FOR YOUR AUDIENCE to delight, educate and enrich their lives.
It has tactics on how to effectively use the Facebook ads platform with definitive principles, bid strategies and even down to the best way to schedule your ads to reach the maximum amount of people quickly. It discusses instagram, you tube, snapchat and linkedin and how to leverage the best results from each.
The only criticism i have with this book is that i have so much insight and not enough time to apply all of it, would highly recommend to anyone and everyone in the Marketing sphere, personal brands, small businesses, actors, musicians anyone that wants to grow a authentic following of true fans on social media.
Thanks Brendan you've given me hope and excitement about getting started!
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5 people found this helpful
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- Anonymous User
- 15-01-21
learning
during lockdown this kept me company while like went about my jogging within the room.
it helped understand sciences behind things I have been doing, and pointed out things that I was doing wrong.
I'm a much social media person now. I have applied a few of the learnings. and it's working.
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- Anonymous User
- 24-06-20
Now I understand social following
On my way to build a brand I got stuck on the social media following and how to grow.
This book learnt me the basics, consistent improvement and testing of content and smart tricks to save on costs along with alot more.
I can recommend this book to anyone that builds a brand or is achieving a big social following.
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