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Summary

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become superfans. Followers may "like" an Instagram post. Customers may buy a product. But superfans will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

©2019 Flynndustries, LLC (P)2019 Flynndustries, LLC

What listeners say about Superfans

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Personal Brand GOLD!!

In a lot of ways, the content of this book is blindingly obvious. But, if it was that obvious we’d all have armies of Fans. Pat breaks this down into great tutorials and teachings. In fact l, if you only actioned a quarter of the book, you’d be 10x better off. I love Pat. I love all of his stuff. He’s truly up there as one of the best Business Role Models of the modern era. I just wish I was growing up in this era, instead of being a 40+. But...it’s never too late. 👏👏👏 Pat. Genius my friend.

3 people found this helpful

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Like listening to a friend give you great advice

I'm a solo entrepreneur and so spend a lot of my time working alone. I really enjoyed the book. Pat not only educates but makes you feel like your sat listening to a friend give you top notch business advice. Educational and easy to listen to. 5 stars!

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just finished now relisting

worth its weight in gold. and throughout the audio book there is bonus material. actionable steps and doesn't repeat his points every chapter is so useful

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So Fortunate I Found This!

This is the first time I’ve come across Pat Flynn and I have a feeling he’s now going to be one of my go-to guides. (Omg I just realised I’m becoming a Superfan! 😂) I honestly spent a long time looking for what I needed after I was a little disappointed with a previous purchase and I couldn’t have imagined that I’d find this absolute goldmine! I really do feel extremely fortunate, hence me taking the time to write this review. For those of us looking for those jackpots of comprehensive guidance - you know - the ones that are “the real deal” - then this is me with my hand up shouting “Hey! Over here guys!” Seriously, you will not be disappointed!

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Awesome as usual from Pat

This is an absolute hum dinger of a guide to build a community based business. Pat has once again gone above and beyond for his Superfans. Actionable guide to build a great business that doesn’t need paid advertising. Well done on this wonderful book Thank you

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Fantastic

I really loved it, easy listening, practical advice, endearing reader, 5 stars from me !

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Amazed by the information!

this book is basically a guide on how you should run your personal brand. the information is spot on and very relatable. story telling and extra notes from the writer makes it an easy and fun listen. I'm going to take his words and apply them! Thanks Pat

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Great takeaways but...

Great takeaways and I’ve always been impressed with how Pat has built his group of superfans. However the book itself is just a filled out version of a podcast episode. You can get the full jist by listening to storybrand episode with Donald Miller and Pat guested on the show. Or even going to SPI and find where he talks about superfans A Blinkist version of this book will do I used a free credit from Audible to get this, would have been disappointed to actually spend money on it

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Boring

Really boring book and it keeps repeating itself for 5 long hours. The concept is fine, and the message is clear. But all this could be said in a 30min podcast.

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A bit podcasty

There are undoubtedly some good ideas in this book and if you are planning to launch a product or service which will depend upon organic growth then this book will force you to think ahead and prepare yourself for connecting with your audience. One of the most significant ideas I have taken on board is that of making the most of every small communication which a new contact makes, such as a YouTube comment. I would give this book a higher rating, but I have listened to too many high quality books which have been polished by the authors with every sentence carefully refined. This book has too many 'sidebars' - thoughts which came to the author while making the audio recording. I don't really care which football team the sound engineer supports, I'll listen to a podcast if I want chatty content.

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  • Ray
  • 10-01-20

Big Meh

I'll keep this quick: the authors voice is like nails on the chalkboard by the end of the book, the info is fairly generic, but the worst is when he reads aloud Instagram comments. Not a bad book, but I won't recommend it.

6 people found this helpful

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  • Sunny Burns
  • 29-01-20

Very American

I really didn't relate to the author at all nor his sense of humor. I feel he is a superfan of other authors like Gary Vaynerchuk and copied his style. But he did mention some good points. Straight american men would love this book.

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  • AG
  • 04-06-20

Patt always delivers authenticity!!

Not only was I able to launch a successful podcast by using Patt’s advice. I’m now able to build my tribe by using patt’s advice.

2 people found this helpful

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  • Anonymous User
  • 24-05-20

Simplified the process

Loved it! Patt Flynn breaks down the process to cultivating a strong fan base. He gives the steps and ideas of how to execute to create superfandom.

2 people found this helpful

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  • Anonymous User
  • 16-10-19

Awesome audiobook filled with actionable advice

Loved this audiobook and can wait to test all the amazing advices. I read Pat’a last book “Will it fly” and loved it as well.

2 people found this helpful

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  • Adam
  • 15-10-19

Great tools to build relationships

I enjoyed Pat funds Superfans book. I was able to use a lot of the skills from day one. As a person who likes to connect with others, Pat offers a lot of good advice for helping build those relationships for my brand.

2 people found this helpful

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  • Joseph Paun
  • 20-09-19

SUPERFANS (and Pat) are the REAL DEAL

I’ve been following Pat now for over 5 years. I’ve consumed all his books, podcasts, and most of his courses. I’d guess I’d say I’m a SUPERFAN. This book is a masterclass in how to build a business ... and following ... the right way. What I love most about this book is that it’s strategic. He even includes a course to hold your hand ... step by step. Typical Pat. This dude cares and it shows in his writing, podcast, and courses. Get this book and start winning over your own SUPERFANS. I know I’m going to.

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  • LadyTMC
  • 02-01-21

Amazing

Great book for anyone looking to grow a tribe of followers. Pat was very to the point, easy to understand and down right witty. I can't wait to implement the things mentioned in the book.

1 person found this helpful

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  • Dbell
  • 24-06-20

Great Read!

It's a concept I've never thought of. I was interested the entire time and couldn't wait to finish it!

1 person found this helpful

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  • Dean L Austrino
  • 03-06-20

Superfans

Loved it!!! I will put many of the strategies I learned in place right away!!!

1 person found this helpful