The 22 Immutable Laws of Marketing

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About this listen

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Al RiesJack TroutDavid DrummondHarper Business

Advertising

Career Success

Consumer Behavior & Market Research

International

Marketing

Marketing & Sales

Motivation & Self-Improvement

Business

Law

Leadership

Advertising Career Success Consumer Behavior & Market Research International Marketing Marketing & Sales Motivation & Self-Improvement Business Law Leadership

Most relevant

Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff