The 22 Immutable Laws of Marketing cover art

The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: David Drummond
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About this listen

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

 Advertising Career Success Consumer Behavior & Market Research International Marketing Marketing & Sales Motivation & Self-Improvement Business Law Leadership

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All stars
Most relevant
Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff

Great book

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these are like natural laws of marketing, they still stand up on their own. incredibly insightful

still relevant

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read it if you're not a competitor;-) great book on marketing and some Donald Trump

timeless insight

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There are some good nuggets in this short book but it is certainly showing its age after 30-years.

Not bad

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I learnt do much about marketing and the way people perceive a product but some of the examples provided have been proved wrong.

Great info but perhaps dated?

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