Showing titles in Marketing

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

Every day, thousands of creators upload videos that nobody watches. Not because the content is bad. Not because the niche is wrong. But because they're still playing by the old rules — on a platform that has already rewritten the game. YouTube has evolved. And Artificial Intelligence is the force driving that evolution. In YouTube AI Evolution, you'll discover exactly how AI has transformed the world's second largest search engine from the inside out — and how you can use that transformation to build, grow, and monetize a channel faster than ever before.

AI Agent Side Hustle is the no-code playbook for crossing that line — seven proven online business models, each with a complete automation blueprint that takes a manually operated side hustle and turns it into a system that runs without you. Whether you're launching from zero this weekend or already earning but stuck in a time ceiling where growth means more hours, this book gets you from "I do everything" to "my system handles it."

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.  

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Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content?

Wil je meer klanten en omzet? Ontdek hoe je online marketing effectief inzet voor een constante stroom van klanten en groei.

Ontdek de kracht van oprechte marketing met Seth Godin’s inzichten: focus op empathie, authenticiteit en waardevolle verbindingen om echte impact te maken en je boodschap te verspreiden.

Superpromoters zijn cruciaal voor omzetgroei en een sterke strategie. Ontdek hoe je deze enthousiaste aanbevelers kunt inzetten om je organisatie succesvoller te maken, met inzichten en inspirerende cases.

Ontdek hoe je een merk bouwt en behoudt door verhalen te vertellen zoals een steengoede televisieserie. Bingemarketing biedt praktische stappen en Hollywood-inzichten voor loyale en betrokken publiek.

Все мы каждый день что -нибудь продаем — кто-то делает это по роду деятельности, а кто-то «реализует» собственные идеи коллегам, руководству, подчиненным и даже друзьям и род­ственникам. И от того, насколько мы будем убедительны, применяя умение задавать вопросы, методику выявления мотивов и потребностей человека, знания основ невербального поведения и другие приемы, зависит наш успех.

Почему у американского джипа фары должны быть круглыми? Почему во Франции идея изготовления сыра из пастеризованного молока обречена на провал? Почему реклама одного и того же товара в Америке, Германии или Франции должна быть разной?

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