James Ashford
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James Ashford

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James Ashford is an entrepreneur, investor and bestselling author who helps founders build valuable businesses that can grow without depending on them.

He built GoProposal from scratch, without external investment or industry credibility, and scaled it into a leading software platform for accountants. In 2021, he sold the company to Sage in an eight-figure acquisition.

James now starts, invests in and advises businesses across technology, professional services and health tech. His work focuses on helping founders strengthen their teams, improve performance, increase enterprise value and prepare their companies for a successful exit.

His philosophy is simple: the goal is not merely to build a bigger business, but to build a great life. A business that grows at the expense of your health, family or peace is not true success.

James is also a sought-after speaker and podcast guest. He lives in Yorkshire with his family.
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Selling to Serve

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  • Selling to Serve cover art
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    • Selling to Serve

    • Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible
    • By: James Ashford
    • Narrated by: James Ashford
    • Length: 5 hrs and 23 mins
    • Release date: 04-03-21
    • Language: English
    • 47 ratings

    £11.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

  • Untapped cover art
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    • Untapped

    • Break Through the Fear & Grow Your Revenue from Existing Clients
    • By: James Ashford
    • Narrated by: James Ashford
    • Length: 5 hrs and 27 mins
    • Release date: 16-05-22
    • Language: English
    • 16 ratings

    £11.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

  • The Pink Tie Principle cover art
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    £6.88 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

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