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The Resilient Retail Game Plan - retail insights, retail trends and best practices

The Resilient Retail Game Plan - retail insights, retail trends and best practices

By: Resilient Retail Club's Catherine Erdly
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Welcome to the Resilient Retail Game Plan - giving you retail insights, retail trends updates and best practices for any retailer, from Shopify stores to bricks and mortar units. I'm Catherine Erdly, veteran retail expert and consultant and also founder of The Resilient Retail Club. This is the podcast for anyone wanting to start, grow, or scale a profitable small medium or large product retail business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. I'm dedicated to breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.Copyright 2026 Resilient Retail Club's Catherine Erdly Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Retail Christmas Forecast: What the Summer Numbers Really Tell Us

    Retail Christmas Forecast: What the Summer Numbers Really Tell Us
    Sep 24 2026

    So how was the summer for retail in general, and more importantly, what does that tell us about what's ahead for Christmas?

    Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.

    This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com

    Depending on what you read this summer, retail either collapsed or quietly got on with it. You'll have seen headlines about the retail apocalypse sitting next to reports of rising consumer spending, and the frustrating thing is that a lot of those contradictory things can be true at the same time.

    So in this episode I go through what the actual numbers say. Retail sales volumes were up. Footfall was down in six of the first seven months of the year. Online hit its highest share of spending since April 2021. Clothing had its strongest month since September 2025, while furniture and computing were left on the shelf. Consumer confidence climbed to a 21-month high, and June's early promotions appear to have pulled demand forward out of July in exactly the way Black Friday pulls it forward out of December.

    Put together, that gives us a picture of a customer who hasn't stopped spending at all. They've become selective, occasion-led and comfortable flipping between your website and your shop door depending on the weather and their mood. Which is genuinely encouraging going into Christmas, because Christmas is planned, occasion-led spending. It just means you can't assume that customers spending in general translates into customers spending with you.

    I finish with the four things I'd want you to do before November: don't plan for disaster, get your entry and mid price points right, stop relying on footfall alone, and keep enough flexibility in your stock budget to react to what's actually selling.

    Chapters

    00:00 How was the summer for retail, really?

    02:51 What the ONS sales numbers actually showed

    05:26 Why footfall fell but spending didn't

    07:18 Online's strongest share since 2021

    10:00 Small treats, rising confidence and the October budget

    12:56 Four things to do before Christmas

    Resources and links

    Free Christmas guide and week-by-week planner: https://www.resilientretailclub.com/christmas

    Episode 316, Retail Christmas Strategy: Why August Decides December: https://www.resilientretailclub.com/podcast-episode/christmas-planning-for-independent-retailers/

    All episodes of the Resilient Retail Game Plan: https://www.resilientretailclub.com/podcast/

    Connect with me on LinkedIn: https://uk.linkedin.com/in/catherineerdly

    The Resilient Retail Game Plan shares retail industry trends, insights, and best practices for the retailer who's serious about building something that lasts. New episodes every Thursday morning.

    Mentioned in this episode:

    Capify
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    18 mins
  • Retail Christmas Stock Planning: How Much Should You Actually Buy?

    Retail Christmas Stock Planning: How Much Should You Actually Buy?
    Sep 17 2026
    Before you place one more Christmas order, stop and ask a different question. Not "how much money have I got left to spend?" but "is my stock actually ready for Christmas, and where are the genuine gaps?" Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.comI said this was going to be a four-part Get Set for Christmas series, but there's one thing I didn't dig into properly, and it's the thing that quietly decides whether your Christmas is profitable or just busy: the stock itself. The trade shows are done, the catalogues keep landing, the reps keep calling, and every new range looks like the one that's going to make the difference. The temptation to keep buying is enormous, and it's easy to justify because Christmas matters so much.In this episode I walk you through how to work out whether your stock is ready, and I mean properly ready, by category, not just a list of bestsellers. I show you the check that reveals when something is badly out of line (the one where jewellery is 40% of your sales and 10% of your stock), the question almost everyone forgets to ask about what they want left on 31 December, and the calculation the Stock Doctors run for every client that turns a vague budget into a specific gap to fill. I run the numbers on a worked example so you can see exactly how £6,000 on the shelf, £2,000 on order and a £10,000 sales expectation become a real buying budget.By the end you'll know how to tell a genuine gap from a gorgeous distraction, how to buy strategically rather than opportunistically, and how to come out of January with cash in the bank instead of a stockroom full of problems. If you've ever bought something because you loved it rather than because your business needed it, this one's for you.Chapters00:00 Stop before you buy anything else for Christmas01:31 Your buying budget isn't a pot of money02:20 Look at last Christmas by category, not by bestseller04:45 Sales mix vs stock mix: the 40% / 10% test06:30 Set a realistic Christmas sales target07:50 What do you want left on 31 December?09:55 The balance-back calculation (the £5,000 example)12:36 The 80/20 rule, and what to do if you have no data15:04 Nine questions to ask before your next order Resources mentionedFree Get Ready for Christmas guide and planner: https://www.resilientretailclub.com/christmasStock Doctor, my done-for-you stock management service: https://www.resilientretailclub.com/stock-doctor/Episode 316: Christmas planning first steps: https://www.resilientretailclub.com/podcast-episode/christmas-planning-for-independent-retailers/Episode 317: Christmas cash flow planning: https://www.resilientretailclub.com/podcast-episode/retail-cash-flow-planning-for-christmas/Episode 318: Your Christmas product range: https://www.resilientretailclub.com/podcast-episode/how-to-plan-your-christmas-product-range/Episode 319: Christmas promotions: https://www.resilientretailclub.com/podcast-episode/christmas-promotion-ideas-for-independent-retailers/All episodes of the Resilient Retail Game Plan: https://www.resilientretailclub.com/podcast/Connect with me on LinkedIn: https://uk.linkedin.com/in/catherineerdlyMentioned in this episode:Capify
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    18 mins
  • Retail Christmas Promotions: 7 Ways to Drive Sales Without Discounting Everything

    Retail Christmas Promotions: 7 Ways to Drive Sales Without Discounting Everything
    Sep 10 2026

    If your Christmas promotional strategy is "20% off everything", then you probably haven't got a Christmas promotional strategy.

    Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.

    This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com

    This is the final episode in my four-part Get Set for Christmas series, and it tackles the bit most independent retailers leave until a panicked evening in November: the promotions. The fourth quarter has become the noisiest, most discount-driven time of the year, and when every other brand starts shouting about money off, it's very easy to react, slash prices and find yourself at the end of December with a great sales figure and no profit to show for it.

    In this episode I walk you through the seven types of promotion available to you, from the most premium to the most distressed, and explain why I think of them as a continuum. Some barely move sales at all but do wonders for your relationship with your customers. Some absolutely will drive sales, but every time you use them they work a little less well and your brand looks a little more worried. I also share the one question you should ask before you run any discount, the mistake I see big high street names making over and over again, and my honest view on whether you need to take part in Black Friday at all.

    By the end you'll be able to build a week-by-week promotional calendar for the whole of Q4 that hits your sales goals, delights your customers, looks after your VIPs and leaves your margin intact, so that when the busy months arrive you can focus on selling rather than working out what to say next.

    Chapters
    • 00:00 If your strategy is "20% off everything"
    • 01:31 What a promotion really is, and who discounts are actually for
    • 05:56 The seven types of promotion, from giveaway to red sale
    • 13:55 Your Q4 timeline: what to do in September, October, November and December

    Resources and links
    • Free Christmas guide and week-by-week planner: https://www.resilientretailclub.com/christmas
    • Episode 316, Retail Christmas Planning: Why Independent Retailers Should Start in August: https://www.resilientretailclub.com/podcast-episode/christmas-planning-for-independent-retailers/
    • Episodes 317 and 318 (cash flow, and your Christmas product range)
    • All episodes of the Resilient Retail Game Plan: https://www.resilientretailclub.com/podcast/
    • Connect with me on LinkedIn: https://uk.linkedin.com/in/catherineerdly

    The Resilient Retail Game Plan shares retail industry trends, insights, and best practices for the retailer who's serious about building something that lasts. New episodes every Thursday morning.

    Mentioned in this episode:

    Capify
    Show More Show Less
    19 mins
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