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Summary

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff (P)2009 Audible, Inc.

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More of a Product pitch than a book

The stories, particularly the origins, of Salesforce is interesting but mostly a self congratulatory pitch

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  • Anonymous User
  • 29-07-20

Inspirational

As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.

1 person found this helpful