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Summary

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff (P)2009 Audible, Inc.

What listeners say about Behind the Cloud

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Essential listening for any (SaaS) CEO

Good pace of information, well structured and easy to follow for any start up or 1st years business.

Great lessons and insight every start up
Can learn and relate too.

Knew I should have saved $6m before
starting our journey!!

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Very good book

Marc Benioff is on of the greatest entrepreneurs in last 30 years and main force behind Salesforce success. You can get lots of insights how he grew the company.

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More of a Product pitch than a book

The stories, particularly the origins, of Salesforce is interesting but mostly a self congratulatory pitch

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  • Anonymous User
  • 29-07-20

Inspirational

As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.

2 people found this helpful

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  • Anonymous User
  • 01-12-21

Best for startups and IT professionals

What a book, this experience was great ad if I was living it through with Marc, great voice over.

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  • David London
  • 13-03-21

Interesting, but mostly outdated by this time

It was great to hear the story and I feel more knowledgeable about SalesForce. However, this doesn’t translate too well 10 years later, as most is common knowledge now. Plus, at times, it felt like he was patting himself on the back for a whole chapter.