Listen free for 30 days
-
A World Gone Social
- How Companies Must Adapt to Survive
- Narrated by: Sean Pratt
- Length: 11 hrs and 20 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
Listen with a free trial
Buy Now for £23.79
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Will the Real You Please Stand Up
- Show up, Be Authentic, and Prosper in Social Media
- By: Kim Garst
- Narrated by: Bettye Zoller Seitz
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Will the Real You Please Stand Up, leading social media expert, Kim Garst, shares with you the tips, tricks, and techniques that have helped her rise to, and stay at the top of, the social media world. However, this is not a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something you already have but just don't know how to harness and unleash...YOU!
-
Socialized!
- How the Most Successful Businesses Harness the Power of Social
- By: Mark Fidelman
- Narrated by: Walter Dixon
- Length: 7 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
-
Open Leadership
- How Social Technology Can Transform the Way You Lead
- By: Charlene Li
- Narrated by: Sean Pratt
- Length: 9 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.
-
-
Worthy!
- By Reginald pelle on 06-09-20
-
The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- By: Bassem Hamdy
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
-
Will the Real You Please Stand Up
- Show up, Be Authentic, and Prosper in Social Media
- By: Kim Garst
- Narrated by: Bettye Zoller Seitz
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Will the Real You Please Stand Up, leading social media expert, Kim Garst, shares with you the tips, tricks, and techniques that have helped her rise to, and stay at the top of, the social media world. However, this is not a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something you already have but just don't know how to harness and unleash...YOU!
-
Socialized!
- How the Most Successful Businesses Harness the Power of Social
- By: Mark Fidelman
- Narrated by: Walter Dixon
- Length: 7 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
-
Open Leadership
- How Social Technology Can Transform the Way You Lead
- By: Charlene Li
- Narrated by: Sean Pratt
- Length: 9 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.
-
-
Worthy!
- By Reginald pelle on 06-09-20
-
The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- By: Bassem Hamdy
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
-
Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- By: Jim Stengel
- Narrated by: Marc Cashman
- Length: 10 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.
-
-
Impact Founders by @realchangers & @BluePrint_Model
- By JP on 23-11-17
-
Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- By: Alex Taub, Ellen DaSilva
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
-
-
Great narration and excellent structure
- By Sadiq on 11-09-18
-
Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
-
Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
-
Brilliant!
- By SandraD on 17-04-22
-
Social Media Explained
- Untangling the World's Most Misunderstood Business Trend
- By: Mark W. Schaefer
- Narrated by: Mark W. Schaefer
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
-
-
Excellent and informative
- By Bobby Murphy on 04-02-16
-
Lost and Founder
- By: Rand Fishkin
- Narrated by: Rand Fishkin
- Length: 9 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.
-
-
Frank, thought provoking
- By Seb on 16-03-19
-
How Google Works
- By: Eric Schmidt, Jonathan Rosenberg
- Narrated by: Holter Graham, Jonathan Rosenberg
- Length: 9 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management.
-
-
could be a bit shorter
- By AJ on 12-02-20
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Sam Woolf
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.
-
-
title is misleading
- By Star on 26-10-19
-
The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
-
As relevant in 2016 as when it was written
- By Richard Mawer on 11-03-16
-
The Art of the Start 2.0
- By: Guy Kawasaki
- Narrated by: Sean Mangan
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.
-
-
Highly recommended
- By Aneki on 04-02-17
Summary
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome...to the Social Age.
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like...and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.
You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie &;amp Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn" - the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate - and lead your organization into this exciting business climate.
More from the same
What listeners say about A World Gone Social
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- mp
- 01-09-15
A phenomenal book
I have enjoyed and learnt every single information. Very specific and effective way how to explain the role and importance of going social. . A tremendous effort from authors. An excellent job. Highly recommend to anyone.
-
Overall
-
Performance
-
Story

- bsmith15
- 20-06-15
Disappointing - Does Audible give refunds?
Would you try another book from Ted Coine and Mark Babbitt and/or Sean Pratt?
While Sean does a great job or narration, all of the insults and self promotion from the authors makes this a stay away for anyone with some business years on them trying to learn new ideas. Constant reference to business leaders as "Dinosaurs" and other references was a complete turn off. Look elsewhere if you want useful information. Seems the authors intended audience were those that would elevate their own social status. please stay away, waste of credits.
Would you be willing to try another book from Ted Coine and Mark Babbitt ? Why or why not?
No.
What about Sean Pratt’s performance did you like?
Steady delivery, great emphisis and overall the only thing positive about this book.
1 person found this helpful