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Selling to Serve

Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible

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About this listen

You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it.

This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.

©2021 James Ashford (P)2021 James Ashford Management Management & Leadership Business Leadership
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Bought on Audible because I never finish reading business books. Totally inspiring author and narrator.

Every Bookkeeper should read this...

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As an accountant you NEED to have this book without a shadow of a doubt BUT my wife is in sales and I insisted she listened also and she swears by it also

An absolute must have!

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This book is a must read for all accountants. Fundamentally, we are not trained in how to sell. ‘Selling ourselves’ can even be a crude proposition and something that accountants perceive as being beneath them. The reality is, if we truly have a value proposition that benefits clients, we need to get comfortable with communicating that value effectively. Conceiving of the sales process in this way: which is completely in the interest of the prospect and in fact what they need, unlocks the power of utilising psychology, strategy and technology to leverage your ability to grow your practice and continue to serve your clients.

This book does all of the above and so much more.

Thanks James.

Brilliant

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Have read the book (both versions) listened to the audible and it’s something I can keep coming back to. As an accountant and business owner I am on this journey and support of the go proposal community is inspiring. Thanks James.

Inspiring

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This is a book you can go round and round again with. I pick up another golden nugget each time I listen!

Third time round!

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