Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

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Hacking Growth

By: Morgan Brown, Sean Ellis

Narrated by: Morgan Brown, Sean Ellis

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About this listen

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

Business Development

Business Development & Entrepreneurship

Forecasting & Strategic Planning

Management & Leadership

Marketing

Marketing & Sales

Sales & Selling

Business

Computer Security

Hacking

Management

Leadership

Software Development

Digital Marketing

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Critic reviews

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)

Most relevant

This is a great insight but it really focussed on companies with reasonable resources and funding. Not so helpful for early stage unfunded companies with limited resources.