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BigDeal

BigDeal

By: Codie Sanchez
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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • You're Wasting Your Life (Here's How To Fix It)

    You're Wasting Your Life (Here's How To Fix It)
    Jun 30 2026
    You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn after you get rich. It's actually how you get rich in the first place. This episode breaks down the exact dollar per hour math that decides what to delegate first, the three person hiring ladder tied to your revenue, and the Four D’s framework that stops your calendar from filling up with everyone else's priorities. Because time is the only asset you can't make more of. And if you don't value yours, nobody else will either. In this episode, you'll learn: Why billionaires refuse to do $20 an hour tasks and how the dollar per hour rule forces you to stop lighting money on fire every week The Four D's: delete, defer, delegate, do, and why most people start at delegate and end up paying someone to do work that should never have been done at all The FREE system: favors, remote, executive, envoy, and how to build your support ladder from zero to chief of staff without wasting money on the wrong hire Why your open door policy is killing your productivity and how to replace come talk to me with send me a brief so half your meetings solve themselves Block it, batch it, assign it: the three calendar rules that stop your team from hijacking your time and force them to carry the weight of their own work Why swooping in to save the day robs your team of the lesson that would make them great and how letting them drop the ball teaches more than your rescue ever could Stop being your busiest employee. Start protecting the one asset you'll never get back. Your time isn't something you spend. It's something you invest. If you're looking for people who think like owners instead of employees, check out Athena. Stop going at it alone. → http: // Athena.com/codie-sanchez (http://athena.com/codie-sanchez) ___________ (00:00:00) Introduction: Buying Back Your Time Is How You Get Rich, Not a Reward (00:01:03) The Billionaire Lesson: Why Getting Your Own Gas Is a Poor Person's Mindset (00:02:17) The Delegation Myth: Why If I Don't Do It, It Won't Get Done Right Is Costing You Millions (00:04:47) The Dollar Per Hour Rule: Stop Setting Money on Fire (00:06:06) The Four D's Framework: Delete, Defer, Delegate, Do (00:07:21) Build Your Ladder: The FREE System for Hiring Support (00:09:08) Remote Assistants: The Highest Leverage Hire You're Not Making (00:12:59) Kill Your Open Door Policy: Walk the Factory Floor, Don't Let It Walk to You (00:14:15) Send Me a Brief: The Jeff Bezos Six-Page Rule and Forcing People to Think Before They Speak (00:15:47) Frontline Data: Brad Jacobs' Two Blunt Questions and Finding Truth in Compounding Lies (00:17:27) Block It, Batch It, Assign It: Negotiating Your Calendar Like a CEO (00:18:58) Let Them Carry the Weight: Why Swooping In Robs Your Team of the Lesson That Makes Them Great (00:20:28) Getting Tougher on Your Time: The Clean No to Almost Everything Else ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • This Mindset Shift Can 10x Your Income | Chris Do

    This Mindset Shift Can 10x Your Income | Chris Do
    Jun 24 2026
    You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes. Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts. In this episode, you'll learn: Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first. ___________ (00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client (00:00:40) The Chris Do Move: How to Ask for What You're Worth Without Being Delusional (00:02:48) With or Without You Energy: The Mindset That Changes Every Deal (00:07:01) Charging More Is More Ethical Than Charging Less (00:08:53) The Pricing Game: Price Bracketing, Anchoring, and Never Justifying Your Number (00:12:50) How to Find Out What Clients Really Have: The Budget Excavation Method (00:17:01) The Manipulation Behind Luxury Goods: Stories, Scarcity, and Status (00:22:48) Money Is a Construct: The $800 Day Rate Story and Playing the Game (00:25:05) From Vietnam to Mercedes: Writing Your New Self-Story Through Mastery (00:27:16) What Is Brand and Why Does It Matter More Than Marketing (00:31:13) Don't Try to Be Better, Be Different: The Sea of Sameness Problem (00:32:25) The Imogene and Willie Test: What Story Are You Telling Yourself (00:35:18) Fake It Till You Make It or Believe It Till You Achieve It (00:37:41) You Don't Have a Marketing Problem, You Have a Positioning Problem (00:42:03) The Three Monsters: Perfection, Advice, and People Pleasing (00:49:15) Visualizing Success: Designers Are Futurists Who Imagine the Optimal Path (00:54:52) Passion Follows Mastery: The YouTube Origin Story (00:59:25) The Rich Owner Versus Poor Owner Mindset: Business Archetypes and Self-Sabotage (01:05:54) I'm My Own Number One Fan: Loving Yourself and Handling Trolls (01:09:37) Infusing Soul Into Your Brand: Flip the Cliché and Build Your World ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 16 mins
  • It Took Me 39 Years to Realize What I’ll Tell You in 14 Min

    It Took Me 39 Years to Realize What I’ll Tell You in 14 Min
    Jun 22 2026
    You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through. This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it. In this episode, you'll learn: Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding. ___________ (00:00:00) Introduction: The 30-Year Truth About What Actually Matters (00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift (00:02:17) Heartbreak and the Decision to Choose Yourself (00:02:50) The Grit Factor: God Gives You What You Can Handle (00:03:13) Cut Them Out: Losers Don't Like Winners (00:04:34) Work Harder Than a Crackhead: The Obsession Test (00:05:50) Get in Rooms Where You're the Dumbest: The 100 Million Dollar Lesson (00:07:03) Your Light Shines on Someone Else's Darkness: Setting Boundaries (00:08:18) Do Not Be Afraid: Faith, Flow, and Killing the Mosquitoes (00:09:58) Winners Love Pressure: The Mexico City Story and Game Time Mentality (00:12:32) Regret Is Greater Than Failure: The CEO Who Almost Lost Everything ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 mins
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