Showing titles in Consumer Behavior & Market Research
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall24
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Performance21
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Story21
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...
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Excellent sales book.
- By Mark on 15-01-17
Preview -
The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-16
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Transformation Economy
- Guiding Customers to Achieve Their Aspirations
- By: B. Joseph Pine II
- Narrated by: Mike Lenz, B. Joseph Pine II
- Length: 7 hrs and 19 mins
- Unabridged
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Overall0
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Performance0
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Story0
A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.
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The Transformation Economy
- Guiding Customers to Achieve Their Aspirations
- Narrated by: Mike Lenz, B. Joseph Pine II
- Length: 7 hrs and 19 mins
- Release date: 03-02-26
- Language: English
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£13.14 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- By: Shoshana Zuboff
- Length: 24 hrs and 16 mins
- Unabridged
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Overall472
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Performance405
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Story403
An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...
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Had so badly wanted to like it
- By Apple Smith on 26-04-19
Preview -
The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- Length: 24 hrs and 16 mins
- Release date: 28-01-19
- Language: English
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£25.71 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Day the World Stops Shopping
- By: J. B. MacKinnon
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Unabridged
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Overall25
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Performance22
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Story22
We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow. But what would our world look like if we stopped? Would civilisation collapse? Would the planet's ecology be reborn? What would happen to the way we think, make products, use time, express our individuality? Would life be better - or worse?
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Tricky voice and all too long
- By A. Hankin on 07-01-26
Preview -
The Day the World Stops Shopping
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Release date: 03-06-21
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall, Karen Dillon, and others
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall167
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Performance132
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Story133
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...
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Good read but
- By Temi Mogaji on 25-01-18
Preview -
Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 04-10-16
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall103
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Performance87
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Story87
Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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This book does exactly what is says on the tin !!!! (Very well read)
- By Mr. Stephen S. Alderman on 01-04-21
Preview -
Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 01-10-19
- Language: English
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£14.66 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall21
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Performance19
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Story18
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Unveils the marketing machinery for regular people
- By Mathias Klippinge on 13-12-24
Preview -
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 19-05-20
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall18
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Performance14
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Story14
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
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Waste of time
- By Mik on 28-05-25
Preview -
The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-22
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall1,091
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Performance925
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Story917
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Behavioural Economics in Perspective
- By Judy Corstjens on 27-01-16
Preview -
Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 18-05-15
- Language: English
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£15.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall94
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Performance74
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Story74
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Addiction by design - Paddy Power Betfair
- By KingCharles on 14-10-21
Preview -
Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-21
- Language: English
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£15.50 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall2
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Performance2
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Story2
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Love this book.
- By Anonymous on 12-04-25
Preview -
Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-23
- Language: English
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£13.29 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
Preview -
This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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£13.84 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall202
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Performance173
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Story171
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
Preview -
How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
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£12.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall396
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Performance324
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Story321
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Unresearched and unfounded personal advice
- By Aika on 09-04-18
Preview -
Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 01-12-17
- Language: English
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£6.21 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Matthew Dixon, Brent Adamson, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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Overall26
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Performance22
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Story22
From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive...
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great book for salespeople
- By LB on 18-10-23
Preview -
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 20-10-16
- Language: English
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£8.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Age of Addiction
- How Bad Habits Became Big Business
- By: David T. Courtwright
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Unabridged
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Overall6
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Performance6
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Story6
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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My desire to smoke cigarettes disappeared
- By Kamil on 18-05-19
Preview -
The Age of Addiction
- How Bad Habits Became Big Business
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Release date: 06-05-19
- Language: English
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£14.42 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Overall39
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Performance33
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Story33
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Expected more; but still an interesting read.
- By Anonymous on 15-11-20
Preview -
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Release date: 22-06-17
- Language: English
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations
- By: James Surowiecki
- Narrated by: Erik Singer
- Length: 5 hrs and 53 mins
- Abridged
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Overall15
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Performance9
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Story8
“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea...
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great book shitty audiobook prodcution
- By Andrzej on 28-01-20
Preview -
The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations
- Narrated by: Erik Singer
- Length: 5 hrs and 53 mins
- Release date: 25-05-04
- Language: English
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The Rules That Make Us
- How Culture Shapes the Way We Act, Think, Believe and Buy
- By: Oliver Sweet
- Narrated by: Oliver Sweet
- Length: 9 hrs and 36 mins
- Unabridged
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Overall1
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Performance1
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Story1
'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...
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The Rules That Make Us
- How Culture Shapes the Way We Act, Think, Believe and Buy
- Narrated by: Oliver Sweet
- Length: 9 hrs and 36 mins
- Release date: 26-02-26
- Language: English
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£17.94 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall262
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Performance207
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Story205
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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very useful read
- By John Gould on 02-08-15
Preview -
The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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£9.33 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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