Seth Godin

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world....

Every marketer tells a story. And if they do it right, we believe them....

The best-selling author of Tribes and The Dip returns with his most powerful book yet....

The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. Free Prize Inside explains how to do just that....

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins....

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard....

The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves....

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance...

Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.

Che cosa hanno imprese internazionali come Apple, Google, Ikea, Starbucks o il macellaio Dario Cecchini, che voi non avete? Perché queste aziende...

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world....