Listen free for 30 days

  • Tribes

  • We Need You to Lead Us
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 3 hrs and 42 mins
  • 4.2 out of 5 stars (1,053 ratings)

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Tribes cover art

Tribes

By: Seth Godin
Narrated by: Seth Godin
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £11.99

Buy Now for £11.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Key Person of Influence cover art
The Dip cover art
Misbehaving cover art
The Great Mental Models cover art
All Marketers Are Liars cover art
Free Prize Inside cover art
Poke the Box cover art
Linchpin cover art
Indistractable cover art
Think Big, Act Bigger cover art
Tools of Titans cover art
The Icarus Deception cover art
The Orange Code cover art
A Whole New Mind cover art
Magnetic cover art
The 7 Habits of Highly Effective People cover art

Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc. (P)2008 Audible, Inc.

What listeners say about Tribes

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    563
  • 4 Stars
    263
  • 3 Stars
    145
  • 2 Stars
    55
  • 1 Stars
    27
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    512
  • 4 Stars
    196
  • 3 Stars
    106
  • 2 Stars
    46
  • 1 Stars
    18
Story
  • 4 out of 5 stars
  • 5 Stars
    469
  • 4 Stars
    187
  • 3 Stars
    126
  • 2 Stars
    55
  • 1 Stars
    32

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Terrible

If this book wasn’t for you, who do you think might enjoy it more?

Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.

What could Seth Godin have done to make this a more enjoyable book for you?

Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?

You didn’t love this book--but did it have any redeeming qualities?

Nope

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

48 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Tremendous

What did you like most about Tribes?

Godin makes it very clear what won't work, what will, and distils the necessity of leading.

I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.

Any additional comments?

Don't expect a list of tips and tricks.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

13 people found this helpful

  • Overall
    5 out of 5 stars

When the student is ready...

I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!



I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.



Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.



Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.



Enjoy :- )

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

12 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Reads like a parody of self-improvent

Unfortunately I did not enjoy the content and ideas behind this book which ordered nothing new. It reads like a parody of the genre.
The impression I had was that it was written through a systematic bunch of Google searches.

I have to give credit to the author for managing to get me to buy it though with the impression it might have something profound beneath it's cover. Nice one Seth!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Lead with a strong clear manifesto

The author shares insight required to lead in this social media dominated times. The stories and examples also encourages involvement to influence changes.. A good read!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Emotional commitenta of leadership

Good book that covers a generic view of the key drivers behind leadership. Belief and wholeheartedness seem to be the orders of the day. Not a world changer for me... Lacked some inspiration which Seth so keenly talks about.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    1 out of 5 stars

Rubbish

This book title leads people to believe it is about remote tribes that have never met the outside world & its modern day influences. The only thing this book has taught me is to thoroughly read the book description before wasting valuable credits on wasted material which both takes up money & wasted memory.
Just beware people to read the total book description people so the same doesn't happen to you.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great

Would you listen to Tribes again? Why?

Yes, insightful and full of great ideas

What about Seth Godin’s performance did you like?

I always like to way he speaks and presents

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

4 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

So disappointing

It's kind of like a pep talk for over three hours telling you nothing of real value throughout. Very occasional minor points of interest but lacking in substance as so much in marketing generally does.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Seth Godin gives me permission to be brave!

At a time when I am deciding whether to stay in my well paid comfortable job or go out on my own following my passions - Seths words have injected enough belief and confidence in myself not to be swayed by the status quo of popular opinion! I'm going for it! Thank you Seth

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful