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Summary

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
©2001 Do You Zoom, Inc., All Rights Reserved (P)2001 Simon & Schuster Audio, All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.

Critic reviews

"Seth Godin has unique clarity about what's going on in marketing... Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)

What listeners say about Unleashing the Ideavirus

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  • Overall
    4 out of 5 stars

Nice in theory hard to practice

Having read many of the books written by Seth Godin I have to say he does know his stuff. He writes in a manner that is easy to understand and he using examples both big and small to convey his points. In this book he talks about the "idea virus" which he compares to an influenza virus which is passes along by "sneezers". And if a sneezer is surrounded by influential people he can infect many more people who then in turn will infect others. Every company wants a marketing campaign like this but it certainly is difficult to obtain.

A good read with a lot of examples but as usual with this type of book the main themes are repeated heavily. A more practical marketing book which is also written by Seth Godin is called "Permission Marketing" I would suggest read them both but read "Permission Marketing" first.

2 people found this helpful

  • Overall
    5 out of 5 stars

A classic

Timeless in concept. Fearless in approach. Precision in design thinking. Tactical in process. And determined in the surrender of release.

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    5 out of 5 stars

Great book! Reading it made me buy other books.

Reading it made me buy the books mentioned in the program. That is what a good marketing book is about.

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  • Overall
    5 out of 5 stars
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  • Paddy McCann
  • 31-03-05

Idea Virus

If you have a great product and you want to try a different approach to marketing it to the masses (well, your demographic) then you should get this book. O.K, so after you downloaded it you wil discover that the PDF written version is free (www.ideavirus.com) - you won't care though because to hear the book makes it all the more relevant. Seth inspires, educates and entertains and his book is like a good wine, it gets better each time you return to it.

12 people found this helpful

  • Overall
    3 out of 5 stars
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  • Running Man
  • 01-11-03

Not a bad idea - but not at Viral Stage Yet

A good "idea" but not at Viral stage, at least yet.

Why?

Examples are fairly shallow, limited to those which are primarily about e-buisness anyway, and the style of presentation fails to capture the excite that is likely to gnerate much word-of-mouth from listener/reader to anyone else.

12 people found this helpful

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  • Ninos Youkhana
  • 19-12-12

It does not cover the entire book

What did you like about this audiobook?

I do not like audible books that does not cover the entire book.

Do you have any additional comments?

I do not like audible books that does not cover the entire book.

2 people found this helpful

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  • Anonymous User
  • 12-01-21

recommended for start ups and entrepreneurs

Great bit size learning tool for learning more non traditional marketing styles techniques. I would

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  • Adriana Rosales
  • 18-06-19

This book Changed my life

Wow, Seth is an original thinker~ I'm listening to this book again and still, I'm learning. For sure one of my favorites and I'm following all these ideas.

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    4 out of 5 stars
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  • William L. Martin
  • 16-01-16

I'm loving this book, and I'm gonna share.

Great idea's and motivation, something one can actually use. Thanks Seth I needed this. .

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    3 out of 5 stars
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  • Scott
  • 19-12-15

It was more basic than my expectation

I love many books written by Seth Godin. I got this audio-book to listen during my daily drive to work. The book disappointed me with very shallow talk. It didn't have in depth knowledge that I sought. Too basic, too short...

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    3 out of 5 stars
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  • Michael
  • 17-11-15

Michael U.

This is my second Seth Godin book, and well, I wasn't as impressed on this go around. It struggled to maintain my attention and grasp of what was being said. The overuse of the phrase "idea virus" was exhausting and garbled the meaning of the phrase.

You can hear the passion in Seth's voice, which was refreshing. Overall the narration was great.

I did learn quite a bit from this book but I can't say I would go around spreading his idea on this one.

  • Overall
    1 out of 5 stars
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  • Brian
  • 09-01-06

Horrible

Do not waist your time. This book sounds like a late night infomercial.

3 people found this helpful

  • Overall
    5 out of 5 stars
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  • William
  • 24-07-05

The future of marketing

I really enjoyed this book. Godin is right on the money when he says your product, your idea has to replicate itself. I think Godin is ahead of his time and those that follow (creating ideaviruses) will do well!