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Unleashing the Ideavirus
- Narrated by: Seth Godin
- Length: 2 hrs and 7 mins
- Categories: Business & Careers, Marketing & Sales
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Can't beat a bit of Godin...
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.
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This has changed my life
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Frustratingly incomplete edition and poorly read
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Can't beat a bit of Godin...
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Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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DO NOT SKIP THIS BOOK
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Generous as always
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Great - quick - superb
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The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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If you listen to nothing else on leadership, you should at least hear these 10 articles (featuring "What Makes an Effective Executive", by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.
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Didn't learn much
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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what a book
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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A very long sales letter to an expensive course
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We Are All Weird
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- By: Seth Godin
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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I'm weird
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Overall
- Gavin
- 24-10-09
Nice in theory hard to practice
Having read many of the books written by Seth Godin I have to say he does know his stuff. He writes in a manner that is easy to understand and he using examples both big and small to convey his points. In this book he talks about the "idea virus" which he compares to an influenza virus which is passes along by "sneezers". And if a sneezer is surrounded by influential people he can infect many more people who then in turn will infect others. Every company wants a marketing campaign like this but it certainly is difficult to obtain.
A good read with a lot of examples but as usual with this type of book the main themes are repeated heavily. A more practical marketing book which is also written by Seth Godin is called "Permission Marketing" I would suggest read them both but read "Permission Marketing" first.
2 people found this helpful
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Overall
- Anonymous User
- 29-05-20
A classic
Timeless in concept. Fearless in approach. Precision in design thinking. Tactical in process. And determined in the surrender of release.
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- Andrei Gabriel Alexandru
- 04-09-19
Great book! Reading it made me buy other books.
Reading it made me buy the books mentioned in the program. That is what a good marketing book is about.
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- Paddy McCann
- 31-03-05
Idea Virus
If you have a great product and you want to try a different approach to marketing it to the masses (well, your demographic) then you should get this book. O.K, so after you downloaded it you wil discover that the PDF written version is free (www.ideavirus.com) - you won't care though because to hear the book makes it all the more relevant. Seth inspires, educates and entertains and his book is like a good wine, it gets better each time you return to it.
12 people found this helpful
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- Running Man
- 01-11-03
Not a bad idea - but not at Viral Stage Yet
A good "idea" but not at Viral stage, at least yet.
Why?
Examples are fairly shallow, limited to those which are primarily about e-buisness anyway, and the style of presentation fails to capture the excite that is likely to gnerate much word-of-mouth from listener/reader to anyone else.
12 people found this helpful
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- Ninos Youkhana
- 19-12-12
It does not cover the entire book
What did you like about this audiobook?
I do not like audible books that does not cover the entire book.
Do you have any additional comments?
I do not like audible books that does not cover the entire book.
2 people found this helpful
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- Anonymous User
- 12-01-21
recommended for start ups and entrepreneurs
Great bit size learning tool for learning more non traditional marketing styles techniques. I would
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- Adriana Rosales
- 18-06-19
This book Changed my life
Wow, Seth is an original thinker~ I'm listening to this book again and still, I'm learning. For sure one of my favorites and I'm following all these ideas.
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- William L. Martin
- 16-01-16
I'm loving this book, and I'm gonna share.
Great idea's and motivation, something one can actually use. Thanks Seth I needed this. .
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- Scott
- 19-12-15
It was more basic than my expectation
I love many books written by Seth Godin. I got this audio-book to listen during my daily drive to work. The book disappointed me with very shallow talk. It didn't have in depth knowledge that I sought. Too basic, too short...
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- Michael
- 17-11-15
Michael U.
This is my second Seth Godin book, and well, I wasn't as impressed on this go around. It struggled to maintain my attention and grasp of what was being said. The overuse of the phrase "idea virus" was exhausting and garbled the meaning of the phrase.
You can hear the passion in Seth's voice, which was refreshing. Overall the narration was great.
I did learn quite a bit from this book but I can't say I would go around spreading his idea on this one.
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- Brian
- 09-01-06
Horrible
Do not waist your time. This book sounds like a late night infomercial.
3 people found this helpful
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- William
- 24-07-05
The future of marketing
I really enjoyed this book. Godin is right on the money when he says your product, your idea has to replicate itself. I think Godin is ahead of his time and those that follow (creating ideaviruses) will do well!