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  • The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.2 out of 5 stars (888 ratings)

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The Dip cover art

The Dip

By: Seth Godin
Narrated by: Seth Godin
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Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

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  • Overall
    4 out of 5 stars

Can't beat a bit of Godin...

The latest from Seth fails to disappoint, having listened to every one of his books on Audible...I find them simply superb to inspire me on the 40 minute cycle to work each day...I work in marketing so they fill me with ideas of who to call, what to research and how to work more efficiently.

I would say The Dip is more singularly focussed than any of his other titles, and I didn't take many different ideas away, but just the one message well reinforced of when to quit and when to stick...in my work and personal life.

If you want an introduction to Seth Godin, then I'd recommend The Big Moo or All Marketers are Liars first....The Dip is better for experienced Godin devotees...but when you're ready, go for it!

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41 people found this helpful

  • Overall
    4 out of 5 stars

A nice little read!

Seth Godin's writing and reading style is extremely interesting and his metaphors insightful. In this book "The Dip" he explains why, in his belief, some companies and individuals succeed and why others fail. By fail, Godin explains, they merely stop trying to get out of "The Dip". In everything we do we experience a dip, for example in the book, Godin gives an example of how many people would like to Snowboard but the Dip is the falling over, the sore joints, the cold etc and they give up. People face the dip and can hammer through and get to the other side or they can give up. Every professional in any field has faced this "Dip" but it's whether they've made it through or not that counts. Sometimes it's better to given in and accept that the Dip is too big, you don't have enough, time energy or capital to get through so facing it is the best option. Jack "the neutron" Welsh quit in the dip of many of GE's product lines. He decided that he would only allow GE to compete in an market where they could be place number 1 or number 2 in that market and devote thir time and revenue to those pursuits.

The book is full of little gems of information for such a small book and if you are interested in marketing then it's certainly a nice read. The book doesn't come out with anything very original except for the metaphors. One especially interesting one was that of the bicycle wheel and how starting to pump it is similar to starting the marketing process. The first few blasts of air/efforts are lost in the large market and it's not until we come to an equilibrium that it becomes effective.

In conclusion, it's a nice book to get in a sale but if you are looking for something on marketing with a bit of meat to it, then have a look at Godin's other titles "Permission Marketing" or "All marketers are Liars" both are excellent!

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22 people found this helpful

  • Overall
    1 out of 5 stars
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    5 out of 5 stars
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    2 out of 5 stars

I wish that I quit this book.

You sum up the book in the title, namely if things get challenging, decide whether you should quit to spend your efforts elsewhere or persist in the hopes your competitors will quit. The book drones this on and on, not adding any value with every repetition. The reading is engaging enough but I feel the author just strung this out for a sale. Not recommended.

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14 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Some good points but a bit shallow

There are some good points but sometimes the message seems obscured when the author uses incomplete anecdotes. Or says things like "being average is for losers" as if being at the top is the only way to live your life.

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7 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A real eye opener

Accepting that you MUST face the dip is a real eye opener for me. Now I can decide strategically if I want to move on in a certain project or quit. Great advise

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5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

All management books should be like this.

Short but detailed. Simple not facile. Perfect length. If you like me start management books with motivation but leave a stack of half finished, half digested books in your wake, this book us for you.

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4 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

Be the best in the world or quit.

Narrator is good. First time I've heard Seth speak.

All good advice which I agree with.

I have a difficult decision to make and this helped.

I have decided not to quit but I will write down the circumstances that would need to happen for me to quit.

That is my homework.

If those circumstances occur I will quit immediately.

If they won't happen I will continue indefinitely.

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3 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Its ok.

An extended blog post that contains a lot of repetition. I didn't blow me away.

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3 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

Very poor

The book was repetitive and unsubstantial. I came out feeling that I wasted my money in purchasing this book.

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2 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
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    4 out of 5 stars

Good message but very poor value for money

Would you say that listening to this book was time well-spent? Why or why not?

Yes, it was a message that made me think put forward in a very concise way.

What did you like best about this story?

Seth has one idea and instead of string it out into a long book with loads of repetition he just explains it in a clear way and that is good.

Do you think The Dip needs a follow-up book? Why or why not?

The audio book just ends suddenly. It felt that there was more to say

Any additional comments?

This book is very poor value for money. It essentially feels like two chapters from a normal book taken to make into a short (1:45) audio book. Considering normal books of this type tend to be 5-7 hours. For one credit I could even have had something like Don Quixote at 36 hours so it is very poor value for money. I listened to it in two drives to work normally I would expect something to last me a week or two.

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2 people found this helpful