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The Dip
- Narrated by: Seth Godin
- Length: 1 hr and 32 mins
- Unabridged Audiobook
- Categories: Business & Careers, Career Success
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Summary
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
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What listeners say about The Dip
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- CA Weir
- 26-06-07
Can't beat a bit of Godin...
The latest from Seth fails to disappoint, having listened to every one of his books on Audible...I find them simply superb to inspire me on the 40 minute cycle to work each day...I work in marketing so they fill me with ideas of who to call, what to research and how to work more efficiently.
I would say The Dip is more singularly focussed than any of his other titles, and I didn't take many different ideas away, but just the one message well reinforced of when to quit and when to stick...in my work and personal life.
If you want an introduction to Seth Godin, then I'd recommend The Big Moo or All Marketers are Liars first....The Dip is better for experienced Godin devotees...but when you're ready, go for it!
36 people found this helpful
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- Gavin
- 30-01-10
A nice little read!
Seth Godin's writing and reading style is extremely interesting and his metaphors insightful. In this book "The Dip" he explains why, in his belief, some companies and individuals succeed and why others fail. By fail, Godin explains, they merely stop trying to get out of "The Dip". In everything we do we experience a dip, for example in the book, Godin gives an example of how many people would like to Snowboard but the Dip is the falling over, the sore joints, the cold etc and they give up. People face the dip and can hammer through and get to the other side or they can give up. Every professional in any field has faced this "Dip" but it's whether they've made it through or not that counts. Sometimes it's better to given in and accept that the Dip is too big, you don't have enough, time energy or capital to get through so facing it is the best option. Jack "the neutron" Welsh quit in the dip of many of GE's product lines. He decided that he would only allow GE to compete in an market where they could be place number 1 or number 2 in that market and devote thir time and revenue to those pursuits.
The book is full of little gems of information for such a small book and if you are interested in marketing then it's certainly a nice read. The book doesn't come out with anything very original except for the metaphors. One especially interesting one was that of the bicycle wheel and how starting to pump it is similar to starting the marketing process. The first few blasts of air/efforts are lost in the large market and it's not until we come to an equilibrium that it becomes effective.
In conclusion, it's a nice book to get in a sale but if you are looking for something on marketing with a bit of meat to it, then have a look at Godin's other titles "Permission Marketing" or "All marketers are Liars" both are excellent!
Please rate this review! Thank you!!
22 people found this helpful
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- Kieren Geaney
- 02-03-18
I wish that I quit this book.
You sum up the book in the title, namely if things get challenging, decide whether you should quit to spend your efforts elsewhere or persist in the hopes your competitors will quit. The book drones this on and on, not adding any value with every repetition. The reading is engaging enough but I feel the author just strung this out for a sale. Not recommended.
12 people found this helpful
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- Amazon Customer
- 17-07-16
All management books should be like this.
Short but detailed. Simple not facile. Perfect length. If you like me start management books with motivation but leave a stack of half finished, half digested books in your wake, this book us for you.
4 people found this helpful
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- Halal Food Gastronomy
- 15-10-15
A real eye opener
Accepting that you MUST face the dip is a real eye opener for me. Now I can decide strategically if I want to move on in a certain project or quit. Great advise
4 people found this helpful
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- D C
- 07-07-15
Some good points but a bit shallow
There are some good points but sometimes the message seems obscured when the author uses incomplete anecdotes. Or says things like "being average is for losers" as if being at the top is the only way to live your life.
7 people found this helpful
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- Amazon Customer
- 10-04-18
Very poor
The book was repetitive and unsubstantial. I came out feeling that I wasted my money in purchasing this book.
2 people found this helpful
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- Paschal
- 14-07-16
Be the best in the world or quit.
Narrator is good. First time I've heard Seth speak.
All good advice which I agree with.
I have a difficult decision to make and this helped.
I have decided not to quit but I will write down the circumstances that would need to happen for me to quit.
That is my homework.
If those circumstances occur I will quit immediately.
If they won't happen I will continue indefinitely.
2 people found this helpful
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- Stephen
- 02-02-19
don't quit. unless it's the right thing to do.
but how do you know when quitting is the right thing to do? this made me think of things I have quit and regretted and things I was glad about quitting, but it didn't seem that way at the time.
1 person found this helpful
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- John
- 09-05-17
short and sweet. thought provoking. call to action
straightforward advice and examples you can identify with, should help you if you procrastinate.
1 person found this helpful
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Overall

- Elizabeth
- 04-08-07
Waste of time
I'm usually a big Seth Godin fan but this book was terrible! He spends an hour and a half telling you that if you cant be #1 then quit, if there is no light at the tunnel then quit, and don't imagine a light at the tunnel if there is none. Over and over.
What he doesn't say is how to know if there is a light at the end of the tunnel or if you are imagining one. When you have a great business idea, you always think there's light at the end of the tunnel but you might work for years in vain. This book doesn't teach you how to evaluate opportunities, how to know when to quit, how to know what's on the other side of the dip. It reads like a rough draft that should come back with repetitive sections crossed out and the words "needs to include more practical advice" on it.
I could have gotten the same advice from one paragraph about Jack Welsh. Godin just says if there is a big payoff after the dip then you should stay on track but if there's not then quit and don't be average. Duh. I think his editor should quit.
70 people found this helpful
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- Andrew
- 28-11-07
Seth Should Have Quit
I generally love Seth Godin's work, but The Dip, a book about the merits of quitting, was a meandering stream of consciousness essay that lacked substance and research.
45 people found this helpful
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- Hakan
- 22-02-09
Touches to quitting, when to quit - just touches
As an opening act, the book tries to convince you that you should aim to be best in the world. "If you are not sold on being the best in the world, you probably don't need the rest of what I am about to tell you.", author says around 12th minute, and this sentence was nerving. I am not interested in being sold on being the best in the world! I am interested in making smart decisions about quitting.
The book keeps going on the being-the-best idea for quite a while. Making smart decisions about when to quit and when to persevere has no what-so-ever correlation with being the best. Therefore in my opinion the book does not deliver what its title implies (will teach you when to quit or stick).
Examples I can remember either are too obvious: e.g. deciding to learn snowboarding,
a. you do the brave thing, start and go through the tough parts, and complete
b. you do the mature thing, evaluate and decide it is not something you want to do
c. you decide to learn, spent a lot of money and time, and quit, which is the stupid thing to do.
Or too vague: if you do not see light at the end of the tunnel, then maybe it is time to quit?
Or logically faulty: Any of the 42000 graduates can become the best, but they did not, because they quit because of one reason or another.
The author puts these in a much more attractive way than I did (and if you read all #1556# characters of my review, then, since you persevere as I do, you might still find the book worthy. After all, I am not saying it is totally worthless. Just don't have high hopes!)
54 people found this helpful
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- Dane R. McGuckian
- 07-02-19
Wish the author had quit
Pointless book on an obvious topic. The only redeeming thing about this book is that it’s short. However, as short as it is, it could have been even shorter. The author should have just sent out a tweet. “Sometimes it’s best to quit.”
3 people found this helpful
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- Aurelian Cotuna
- 18-01-19
Great book about why you should quit and what
I am sad that this book is no longer. The information in it is absolutely amazing.
I liked Seth's approach to quitting. He's talking about when to quit and when to stick to it, for what it's worth.
Seth's narrative performance is again at it's top
3 people found this helpful
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- AmazonBuyer
- 06-09-19
Great Read!
This was a great read! I highly recommend this for anyone who is at any type of crossroad in life.
2 people found this helpful
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- sxcarlson
- 04-03-19
I can't recommend this book.
If you are super attentive it is possible to glean a morsel or two of useful wisdom. But it more likely that you will finish this book confused by the contradiction and misinformed by false conclusions and fabricated facts. I would avoid this one.
2 people found this helpful
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- Przemeq
- 28-01-19
Quit blah blah blah quit blah blah blah
I’ve just saved you some dollars or 1 Audible credit as the book can be summarized by what I’ve written in the subject line of this review. There’s truly nothing else in there.
No facts, no hard data, no research, just the word „quit” repeated in any and every possible way so that it gives you an impression that it is a tested concept.
I am giving two stars, not one, as I do admit that sometimes it is hard to quit what you have started and for some unidentified reason you continue. For starters, I didn’t quit listening to this audiobook 15 minutes after I started, even though I should have, as there was no reason to believe it would get any better, so it was a clear cul de sac which, as the Author suggests, should mean quitting immediately :-).
2 people found this helpful
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- Amanda Lee
- 03-10-18
Sooooooo repetitive
I quit this book part way, which is very unusual for me. Very little help past the main point which could be put across in five minutes. Don’t waste your money or credit point.
2 people found this helpful
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- M. J. Quinn
- 23-04-13
A must listen for any author who
If you are a writer, you know the dip. It often comes after your first few weeks of writing a new book, after the subject is no longer fresh, the story is pretty much fleshed out, or your outline is fairly complete. . . then boredom sets in. The new challenges that stimulated you into all that hard work earlier, are no longer interesting. Now the hard, boring, day to day work comes in. The poring over your every word, comma and plot point--many times over. You are in the dip. The thing that separates the pros from the wanna-bees. This audio makes this concept very real, which also makes it very possible to overcome. It also may help you with finding out just how vested you are in a story or book, and if you should quit or persevere. This book is definitely worth a listen.
11 people found this helpful