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We Are All Weird

The Myth of Mass and the End of Compliance

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About this listen

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.

©2011 Seth Godin (P)2011 Brilliance Audio, Inc. Career Success Consumer Behavior & Market Research Marketing Marketing & Sales Motivation & Self-Improvement Organisational Behavior Time Management & Productivity Workplace & Organisational Behavior Career
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If you've ever done any serious work in the field of marketing I suspect, like me, you will find yourself nodding and smiling a lot at what is a hugely insightful yet simple work.

I'm weird

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I thoroughly enjoyed listening to we are all weird. Lots of great information well worth a read

great read

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Insightful, concise and on point as always. It will make you think of new ways of being and rethink the old ones.

Food for thought

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And who doesn't love Seth Godin's work.?

If you don't you're not weird enough.

I am finally weird enough to finish and love this.

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I don't know what I was expecting from this book, but it was something more than what I got. This on the surface appears to be another book on finding your marketing niche (in this case your weird), sadly there is no depth to it and that's disappointing. If you are looking at differentiation and finding your niche there are lots of better marketing books than this one. If you are a Godin fan you'll probably love it, if you want actionable advice... forget it.

Seth Godin's take on find your niche

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