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Purple Cow

Transform Your Business by Being Remarkable

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About this listen

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

© Seth Godin 2005 (P) Penguin Audio 2020

 Advertising Marketing Marketing & Sales Sales & Selling
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This is a fantastic book at the edges of marketing
An inspiration to anyone looking to find and want to be different in their market.

Seth is Remarkable

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Seth gave me a lot to ponder on about my business and how to make my mark in the world.

Safe is risky!

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Some excellent insights with clear examples including case studies. Seth Godin is a genius like always.

Great insides but needs updating

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The book isn’t long winded, but it also doesn’t feel rushed or cheap. It’s a potential life-changer. The paradigm shifts inside are masterfully expressed while leaving room for creativity and wonder. The best book I’ve ever read on marketing.

The Concept Is Fantastic

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World class expertise, no waffling but straight to the point with knowledge you just can’t find online.

Dense and a lot of information in short time

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