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  • The Illusion of Choice

  • 16½ Psychological Biases That Influence What We Buy
  • By: Richard Shotton
  • Narrated by: Simon Cole
  • Length: 4 hrs and 37 mins
  • 4.4 out of 5 stars (10 ratings)

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The Illusion of Choice cover art

The Illusion of Choice

By: Richard Shotton
Narrated by: Simon Cole
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Summary

The compelling new book by Richard Shotton, author of The Choice Factory.

Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription.

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today–and shows how any business can take advantage of these to win customers, retain customers, and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns, and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit–and much, much more.

You simply cannot afford to miss The Illusion of Choice.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Harriman House (P)2023 Harriman House

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Brilliant

A book that will cross disciplines. Every single thing can be applied with great success in leadership. I have used to great effect the Eskimo joke to illustrate the fact that people have different ways of understanding what standardisation means.

I have listened twice in the row, and it will be my choice to go to place for ideas.

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Doesn’t disappoint

If you like the choice factory, you will like this too. Clever marketing insights that give you a new perspective

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