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The Advertising Effect

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The Advertising Effect

By: Adam Ferrier, Jennifer Fleming
Narrated by: Nigel Carrington
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About this listen

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 Adam Ferrier (P)2014 Audible Inc. Advertising Consumer Behavior & Market Research Marketing Marketing & Sales Media Studies Social Sciences Business Advertising

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All stars
Most relevant
Couldn’t stop listening to this book. Perfect for aspiring planners, strategists in advertising. Insightful, detailed and leaves an imprint in your mind.

Perfect for Planners/Strategists

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This is what I was looking for. I tried few books on Advertisements and Power of Persuasion but none of them met my need and desire


Finally found this book and I already started implementing ideas in my business which is India's First Passionpreneur Mastermind Program

Thank you for the lovely book

Awesome book

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As a fledgling copywriter, this book is perfect inspiration. Insightful and a valuable resource. plus packed with great stories.

Fascinating insight into the industry

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It's behavioral psychology applied to marketing. Interesting, mostly based on case studies, clearly explaines what it teaches.

Good book!

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Very different from the typical run of the mill marketing books. The main downside from my perspective is the great volume of examples given. It's hard to keep track and in audio form makes it near impossible to lookup these examples for reference.

Interesting Points Raised

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