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Marketing to Mindstates

The Practical Guide to Applying Behavior Design to Research and Marketing

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Marketing to Mindstates

By: Will Leach
Narrated by: Mike Rylander
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About this listen

Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.

©2021 Will Leach (P)2021 Will Leach Marketing Marketing & Sales

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All stars
Most relevant
I didn’t find anything new or revolutionary here. This book is just a copy and paste from different well known authors!

Horrible

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Extraordinary book. Great info. Unfortunate distraction of narrator mangling the pronunciation of behavioural (a word used multiple times a chapter). Like listening to George W say nuclear dozens of times.

A book on behavioural science narrated by someone who can’t say behavioural

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