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  • I'm Afraid Debbie From Marketing Has Left for the Day

  • How to Use Behavioural Design to Create Change in the Real World
  • By: Morten Münster
  • Narrated by: David Bateson
  • Length: 9 hrs and 27 mins
  • 4.9 out of 5 stars (21 ratings)

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I'm Afraid Debbie From Marketing Has Left for the Day cover art

I'm Afraid Debbie From Marketing Has Left for the Day

By: Morten Münster
Narrated by: David Bateson
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Summary

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.

Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?

The answer is - behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.

Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read "I’m Afraid Debbie From Marketing Has Left for the Day", you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps - a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

©2019 Gyldendal (P)2019 Gyldendal

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Really good

Really good book and great narration. It is especially relevant given the past three years. I would recommend it to anyone who wants to (begin to) understand the "Why".

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  • 15-07-23

Great read

The author uses lots of examples to illustrate his points and delivers the content in a relatable, often humorous way. Great read on behaviour design, will re-listen and have recommended.

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Solid book on applying 'nudge' tactics

A lot of the very familiar (if not actually) tired examples, you'll know if you've read a few books on this topic. But also a few deeper insights and practical applications that make the whole book worthwhile. The author's entertaining, but a smidge full of himself but overall a useful book on behavioural design

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Insights and realism

Perfectly executed points and does a good job of landing reasoning. Moves at a quick pace so if you’re multitasking can be high effort to keep up. None the less, my favourite UX and behavioural science piece so far

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