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UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

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UX Strategy

By: Jaime Levy
Narrated by: Jaime Levy
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Summary

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
©2021 Jaime Levy (P)2021 Jaime Levy Programming & Software Development Software Development Technology Software Business Inspiring Thought-Provoking Marketing Product Strategy
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Great book that covers the basic of creating ux strategies. This is a must read for junior and mid level designers.

Great book for junior to mid UX designers

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Jaime has a talent for explaining the complexity of the end to end UX process with simplicity, as well as how it intersects with business strategy. This is a valuable listen for anyone who's interested in tapping into the expertise of a true veteran of a constantly evolving industry.

Distilled lessons from a wealth of experience

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If you are stuck in a company with low UX maturity, this book is the perfect resource. Jaime provides clear direction on implementing effective UX strategy at any company – whether it be a start up or established brand. Her no nonsense approach is accompanied with real world examples and charming anecdotes to explain the concepts in an easy and digestible way. I would fully recommend this book for anyone in a product team – no matter what level.

Essential listening for all UX designers

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Clear, concise and easy to follow with Jamie’s narration. I will be listening to it again for sure.

Perfect for those starting out as Lead UX Designers

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I highly commend Jaime on this book.
The accessible manner in which UX Strategy serves as a framework that navigates its reader through the intricate interrelationships of product, UX and business innovation. Providing real prototypes that resonate and provide a business truth.
Whilst so much has changed within the UX universe, Jaime outlines how analysis and insight can true enhance product development and success.
If you seek an understanding of how you successfully drive customer and business value through proven patterns of innovation, look no further.

An essential read of anyone wishing to driving value and innovation

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