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UX Strategy

Product Strategy Techniques for Devising Innovative Digital Solutions

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UX Strategy

By: Jaime Levy
Narrated by: Jaime Levy
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About this listen

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
©2021 Jaime Levy (P)2021 Jaime Levy Programming & Software Development Software Development Technology Software Business Inspiring Thought-Provoking Marketing Product Strategy

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All stars
Most relevant
Great book that covers the basic of creating ux strategies. This is a must read for junior and mid level designers.

Great book for junior to mid UX designers

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Jaime has a talent for explaining the complexity of the end to end UX process with simplicity, as well as how it intersects with business strategy. This is a valuable listen for anyone who's interested in tapping into the expertise of a true veteran of a constantly evolving industry.

Distilled lessons from a wealth of experience

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I have been working in and around this space for 15 years and consider myself an experienced proponent. This was a shot in the arm that reinvigorates and reminds me that the logic for challenging assumptions to build a case for doing the right thing - is the right thing. Jamie's undoubted expertise, insight and lived experience saved me a significant amount of time in bringing together the argument into a satisfying and logical whole.

I find myself frequently arguing the case for this approach in conversations with the Enterprise. It's good to know this resource exists. I will revisit and pull out some of the stand out (convincing) examples as arrows in my quiver to fire over on the right occasion.

Invaluable summary of a movement's evolution

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Wonderful insights from Jaime on how to navigate the intersection of UX Design and Business Strategy. Great practical examples and some fantastic updated content in the new edition. This book is an essential resource for UX Designers and others working in strategic design roles.

Fantastic book for UX and Product people

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I have wanted more audio books on UX, and having read Jamie Levy’s first edition of UX Strategy I was SO excited to give this a listen. This second edition introduces a lot of relevant updates.

I very much enjoyed Jamie’s reading of the book. It was like attending a master class on UX strategy.

The struggle I had is partially on me, but my usual approach to audio books is to listen to them passively while I’m driving. This approach doesn’t work with this book. The information is deep and you really need to focus to soak it all in.

However, even after changing my approach and listening more attentively, I still found that the descriptions of documents and interfaces was still difficult to visualize. I appreciate that these materials were available online, but I go to audio books when I can’t look at pages (electronic or otherwise).

It may take a bit to figure out the best way to consume the info in this format, but want to end on a positive note. The performance was great, the material is excellent. I’m so glad the second edition is out and that there are new ways to consume high-quality UX content.

Great material, a little hard to follow

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