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The Power of Ignorance

How Creative Solutions Emerge When We Admit What We Don’t Know

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About this listen

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.

With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know."

©2021 Harriman House (P)2021 Harriman House Leadership Management & Leadership Business
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Loved this book, some really fascinating stories and reinforced my beliefs about marketing.

Even if you have no interest in marketing or copywriting , which is Dave Trott's background, it's worth it for the history and storytelling

fascinating

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Great reader, sounds like Dave Trott.

I knew about 30% of the stories, but the rest are glorious, that Tartan is not traditional but a marketing campaign by a couple of chances.

Mythbuster

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As with all Trott’s books, he provides another arsenal of stories that are insightful and educational. Would thoroughly recommend!

Entertaining, educational and thoroughly enjoyable

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