Choice Hacking

How to Use Psychology and Behavioral Science to Create an Experience that Sings

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

Get 30 days of Premium Plus free

£8.99/month after 30-day free trial. Cancel monthly.

Try for £0.00

More purchase options

Buy Now for £11.99

About this listen

What if you could use Nobel prize-winning science to predict the choices your customers will make?

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Jennifer L ClinehensJennifer ImaiJennifer Clinehens

Economics

Marketing

Economics Marketing

Most relevant

I found the book to be well-structured with plenty of examples and case studies throughout. Principles and theories were explained well. Would recommend.

Great insight into how Behavioural Science can influence UX

Something went wrong. Please try again in a few minutes.

As an aspiring entrepreneur I found this book really valuable.

Jennifer brings theories to life using lots of great examples from big brands, and explains how they can make a difference to your business.

It will help you to make informed choices to improve your business and customer experience whatever size it is.

Essential reading

Something went wrong. Please try again in a few minutes.