Choice Hacking cover art

Choice Hacking

How to Use Psychology and Behavioral Science to Create an Experience that Sings

 Preview
Get this deal Try Premium Plus free
Offer ends December 16, 2025 11:59pm GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Choice Hacking

By: Jennifer L Clinehens
Narrated by: Jennifer Imai
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends December 16, 2025 11:59pm GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £11.99

Buy Now for £11.99

Only £0.99 a month for the first 3 months. Pay £0.99 for the first 3 months, and £8.99/month thereafter. Renews automatically. Terms apply. Start my membership

About this listen

What if you could use Nobel prize-winning science to predict the choices your customers will make?

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

©2020 Jennifer Clinehens (P)2020 Jennifer Clinehens Economics Marketing

Listeners also enjoyed...

 Opting in to Optimization cover art
Artificial Intelligence for Marketing cover art
Make It All About Me cover art
From Impressed to Obsessed cover art
The Illusion of Choice cover art
The Behaviour Business cover art
What Your Customer Wants and Can’t Tell You cover art
Brand Real cover art
Blindsight cover art
The Squiggly Career cover art
The Contagious Commandments cover art
Obviously Awesome cover art
The Context Marketing Revolution cover art
The Convenience Revolution cover art
Stop Listening to the Customer cover art
Marketing to Mindstates cover art
All stars
Most relevant
I found the book to be well-structured with plenty of examples and case studies throughout. Principles and theories were explained well. Would recommend.

Great insight into how Behavioural Science can influence UX

Something went wrong. Please try again in a few minutes.
As an aspiring entrepreneur I found this book really valuable.

Jennifer brings theories to life using lots of great examples from big brands, and explains how they can make a difference to your business.

It will help you to make informed choices to improve your business and customer experience whatever size it is.

Essential reading

Something went wrong. Please try again in a few minutes.