Choice Hacking

How to Use Psychology and Behavioral Science to Create an Experience that Sings

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Choice Hacking

By: Jennifer L Clinehens

Narrated by: Jennifer Imai

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£5.99/mo after 3 months. Cancel monthly.

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What if you could use Nobel prize-winning science to predict the choices your customers will make?

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Jennifer L ClinehensJennifer ImaiJennifer Clinehens

Economics

Marketing

Economics Marketing

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I found the book to be well-structured with plenty of examples and case studies throughout. Principles and theories were explained well. Would recommend.

Great insight into how Behavioural Science can influence UX

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As an aspiring entrepreneur I found this book really valuable.

Jennifer brings theories to life using lots of great examples from big brands, and explains how they can make a difference to your business.

It will help you to make informed choices to improve your business and customer experience whatever size it is.

Essential reading

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