Listen free for 30 days
Listen with offer
-
Better Brand Health
- Measures and Metrics for a How Brands Grow World
- Narrated by: Cat Gould
- Length: 8 hrs and 4 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Better Brand Health
Buy Now for £13.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
Jenni has conducted R&D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R&D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.
More from the same
What listeners say about Better Brand Health
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Mr. Anthony G. Tattum
- 21-06-23
Brilliant for marketers
A great accompaniment to the Better Brand Health book, providing approaches to measures and metrics that align and build on the gospel of How Brands Grow
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!