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Better Brand Health

Measures and Metrics for a How Brands Grow World

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About this listen

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

Jenni has conducted R&D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R&D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.

©2023 Jenni Romaniuk (P)2023 Ascent Audio Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Business Health Management
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A great accompaniment to the Better Brand Health book, providing approaches to measures and metrics that align and build on the gospel of How Brands Grow

Brilliant for marketers

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