Listen free for 30 days
Listen with offer
-
Marketing: A Love Story
- How to Matter to Your Customers
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Marketing: A Love Story
Buy Now for £7.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
More from the same
What listeners say about Marketing: A Love Story
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 24-04-17
An important read for any entrepreneur.
This great little book reminds us what matters in business, saving you time & money.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall4 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- Dennj
- 03-09-18
Useful
Revolutionary compared to how many people view and do marketing. Easy to follow, and we'll articulated.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- julia
- 29-12-20
Lovely
A good and useful book aligned with Seth Godin’s The Marketing Seminar. Lots of useful prompt questions.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!