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Summary

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

©2020 Seth Godin (P)2020 Penguin Audio

Critic reviews

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation

“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power

What listeners say about Purple Cow, New Edition

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Innovation 💡for growth

The ideas and pictures of growth presented here is remarkable and yet simple. There is the know your category and yet there to be different. As change is constant boring is nauseating.
Thanks Seth.

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  • Ana Havlik
  • 14-07-21

Outdated and bland

It is so outdated is still talks about CDs, Nokias and digital cameras.
No strategy for making a purple cow other than find your niche and be remarkable for them. Dare and fail quickly. Repeat.

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  • Tia
  • 08-12-20

innovative

I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.

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  • Demetrius Batiste
  • 04-01-22

Top Notch

His books are always great.. Even better when he narrates it. I need the hard copy now to keep in my collection to read again.

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  • Love Music
  • 25-07-21

Seth Godin always says something of value

...but this one, at this point, is a bit dated. Even as a "new edition."

Still, Godin is a master of the paradox and a source of inspiration, so if you just want to challenge or freshen up your business approaches, go for it. But maybe pick one of his more recent works.

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  • Travis L.
  • 21-07-21

An interesting take on marketing

It seems to good advice to specialize in what you're good at and make yourself stand out.

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  • Kurtis D Leatham
  • 09-07-21

Be a Purple Cow

In this book Seth kind of missed the mark when it came to predicting the future of technology. But in truth tech changes so fast that very few people could have predicted some of the changes that have occured since this book was wrote.

What Set nailed in his book was the premise that being ordinary and in the middle of the pack is the worst place to be. As he explained, exceptional people and ideas live at the outer edge of the bell curve.

Because I was applying for jobs I took Seth's advice, ripped up my cover letter, and started over. Instead a standard boring letter outlining the companies needs and my qualifications (as recommended by professional hired to help my job search) I wrote a story.

My cover letter was a purple cow story for sure and it worked! Being a highly skilled and experienced IT professional I only apply for high paying jobs. Being a purple cow is necessary if you want to stand out from the crowd.

Take Seth's advice... be exceptional, be unique, and be yourself! Be the Purple Cow.

Highly recommend consuming this book.

Oh... and THANK YOU for the advice Seth, I owe ya a brew!!! :)

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  • Bogdan V.
  • 04-07-21

short but good

very good is the enemy of extraordinary. I liked that. many more examples would be better.

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  • Kevin B
  • 03-02-21

Challenges the MBA thinking.

Such a great book and concepts that are proven in the market and from observing successful businesses.

Best challenge I got from it was to test the obscurity of present an idea so it can be differentiated from the mainstream.

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  • Ian Carlysle
  • 14-01-21

Enjoyable Listen

I enjoyed my evening with this audiobook it really helped me wrap my head around what products I’m adding to my online store

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  • Shannon
  • 10-01-21

Outdated

When I saw the release date was 2020 for the new edited version I assumed it was up to 2020 but its not. Its still from 2009 and a LOT has changed since then. Very basic information. Would be better if it were updated to where we are technologically since that's what he spends a lot of time discussing and just about everything that's "new" is already been improved upon.