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Summary

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

©2020 Seth Godin (P)2020 Penguin Audio

Critic reviews

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation

“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power

What listeners say about Purple Cow, New Edition

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  • Ian Carlysle
  • 14-01-21

Enjoyable Listen

I enjoyed my evening with this audiobook it really helped me wrap my head around what products I’m adding to my online store

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  • Shannon
  • 10-01-21

Outdated

When I saw the release date was 2020 for the new edited version I assumed it was up to 2020 but its not. Its still from 2009 and a LOT has changed since then. Very basic information. Would be better if it were updated to where we are technologically since that's what he spends a lot of time discussing and just about everything that's "new" is already been improved upon.

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  • Tia
  • 08-12-20

innovative

I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.

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  • MrBlaBlah
  • 05-12-20

The caption summarizes the book

Entire book can be summed up by saying "be different" He also goes against what he said at the start of the book near the end. I was zoning out listening to this thing its just full of so much fluff. 98% of the book is stories of diff brands, theres no process theres no specifics. I forced myself to listen to it twice, and even on the second round there wasn't anything in there. Its like going to a museum and getting forced to listen to an audio book about how the painter chose red to signify XYZ while in reality the guy could of just been out of blue. Pretty sure he also hints at just giving up and not even trying to compete within niches if someone else has a purple cow..like does this man not understand how competition work? how humans evolve when they're forced to do so? You can learn 100x more by researching any business you find interesting on your own vs spending that same amount of time reading this book. Kinda sucks this is my first review ever and I heard so much about this book since Ive been in marketing since 2014, but now Im questioning the people's intelligence of who ever told me I should read this book.