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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
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Difference
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Summary
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin)
Marketing is not a department - it's the story of how you create difference for your customers.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.
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What listeners say about Difference
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Miles Playne
- 08-11-19
Wow what a book!! Pure genius.
This book is everything I have been struggling to articulate for years. I am so looking forward to listening to everything else Bernadette Jiwa has published. Reading this book has ignited such a fire inside me I am as inspired and motivated as I was at 19. I have always loved listening to Simon Sinek, Seth Godin and now I have found another genius. Thank you Seth for mentioning her in your book You must see to be seen. Thank you Bernadette Jira - I Hope one day to show you the “difference” your work has made!! Would give you more stars if at all possible.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Miss Dee
- 27-02-17
The BEST Business book I have EVER read!
Where does Difference rank among all the audiobooks you’ve listened to so far?
I am at a redevelopment and rebranding phase in my business - Thank God I found this bookat the start of this process . it changes everything!
Any additional comments?
I'm telling everybody about this book
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Angela P.
- 07-04-17
Thought provoking
Very enjoyable and beautifully read in Bernadettes Irish lilt. Only the case studies at the end got a bit repetitive. I'll be using the difference map in my business ventures.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Floyd Solomon
- 18-06-21
A Book That Makes a Difference
Bernadette is a profound writer and powerful storyteller using research, insights, and stories to challenge us to do do work that matters and makes a difference for people who care.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- DEREK
- 26-08-17
Finding value and meaning products and services
Where does Difference rank among all the audiobooks you’ve listened to so far?
This is a terrific book that provides some very good business case studies to underline the point of Difference. Jima also provides a useful template to analyse your own business, services, and products, as well as others.
Have you listened to any of Bernadette Jiwa’s other performances? How does this one compare?
Well narrated
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