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Branding Is Sex

Get Your Customers Laid and Sell the Hell out of Anything
By: Deb Gabor
Narrated by: Deb Gabor
Length: 3 hrs and 53 mins
Categories: Business, Marketing
4.5 out of 5 stars (3 ratings)

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Summary

If you hate making money and the feeling of a mind-blowing, toe-curling orgasm - stay far away from this book.

In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more:    

  • How the most successful brands in the world get their customers laid 
  • How to never fail the Bullshit Test 
  • Who your brand should hop in the sack with (and it’s not who you think)  

Don’t rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being “just friends” with your customers to being long-term “friends with benefits.” Branding Is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.

©2016 Deb Gabor (P)2018 Deb Gabor

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worth a read

worth a read if you are getting in to or want to know more about branding. the concept that branding is sex is debatable in my opinion however the writer does offer great insight into what branding truly means. The book inspires you to think deeply and creatively to develop your own unique brand identity.

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  • stephen
  • 07-08-19

basic

this reads like a marketing 101 teaser to get people to sign up for marketing 2.0

the moral of the story - pick a good title and you will get some good sales even if your content is weak (worked on me)