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Make Your Idea Matter

Stand Out with a Better Story

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About this listen

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.

Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.

©2012 Bernadette Jiwa (P)2012 Gildan Media LLC Business Development & Entrepreneurship Career Success Marketing Marketing & Sales Motivation & Self-Improvement New Business Enterprises Business Career

Critic reviews

"A little audiobook with a very big message. Your idea is worth a great story, well told." (Seth Godin, author of All Marketers Tell Stories)
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Absolutely loved this book which I listen to, time & time again. A great 'Go-to' book for those with non marketing backrounds and a good refresher for marketing experts.

This book nails marketing!

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I wanted a quick read to link together some ideas around the power of a story and how we connect with each other on many levels.

In two short hours this connection was made and am even more motivated to share my own.

Thank you Bernadette.

Short and to the point

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This book is solid condensed wisdom. Unlike many other books, Bernadette doesn't spend 6 hours waffling about some scientific essay to prove why it works, she just tells you what and why to do, then backs it up with case studies. I had no marketing knowledge prior to this book, and I ended feeling like I had a marketing degree. Sadly, most businesses don't apply any of the ideas in this book (great news for those who do!). Bernadette is also a joy to listen to.

This book gave me so many brilliant ideas. Thank you!

Every startup should read this

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I picked this book as a starting point I my research for my dissertation. Well it is very inspiring and a good, enjoyable read, with nice anecdotes, but not quite scientific enough for what I wanted.

Still I recommend it to anyone who's curious about marketing, it's a very simplified cut-down version of reality. Narration is a bit dry, but she has a sweet voice, which makes it easy to listen for hours.

Great examples, but little facts

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A short easy listen that is full of useful brand identity tips and advice that is sure to inspire.

Useful Brand Advice

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