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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

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Hacking Growth

By: Morgan Brown, Sean Ellis
Narrated by: Morgan Brown, Sean Ellis
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About this listen

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks Business Development Business Development & Entrepreneurship Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Sales & Selling Business Computer Security Hacking Management Leadership Software Development Digital Marketing

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Critic reviews

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)
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For any company that wants growth. This is the theory, method and practical strategies in a single place. Sean is a legend!

A must read

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Great listen. I'd just say not to listen whilst running; you'll constantly be stopping to take notes!

Full of actionable takeaways!

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I enjoyed this that much I listened to it back to back, bought the book and wrote this review.

it's still one I'll listen to again and a book I'll scribble in with ideas.

back to back

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Great I sights well done. Good examples and theory combined in a very useful book. This book is useful for any business at any stage.

Great book

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Amazing guide. Like the structure and ways to implement growth hacking in the business n matter which organisation you work at.

Great guide for any organisation

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Loved it and was great to see what I can do to grow my business. One thing I would like is a summary of all the important points and a place to start if I'm new to growth hacking. Sort of like a cheat sheet. But there is a wealth of information here.

Great book learnt a lot for my business

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Packed with useful techniques and examples of how to implement growth hacking and what can be achieved from it. It presents a convincing case for setting up a dedicated growth function in your company.

Great introduction to growth hacking

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this was a very interesting read and would recommend it to anyone who is interested in business growth!

fascinating

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This is an easy listen and very well delivered. There are many simple lessons within this book that I would be amazed if you don't find at least one piece of value that would repay your purchase many times over. If you're looking at growing this is a must read.

So much great advice, systems and process

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This is a great insight but it really focussed on companies with reasonable resources and funding. Not so helpful for early stage unfunded companies with limited resources.

Good insight

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