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The SaaS Playbook

Build a Multimillion-Dollar Startup Without Venture Capital

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About this listen

Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup?

You don’t need venture funding, and you don’t need permission.

With nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world's leading experts in SaaS. In this audiobook, he shares little-known strategies that have been battle-tested by some of today's most successful founders.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS cheat codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

In this audiobook, you’ll find:

  • Questions and processes to take you from product-market fit to scale.
  • New ways to compete and differentiate yourself in crowded marketplaces, and how to react when someone copies you.
  • Pricing tactics, and the pitfalls to avoid.
  • Real examples from software companies that are operating today.

Whether you're a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this audiobook will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Rob Walling (P)2023 Rob Walling
Business Development & Entrepreneurship Entrepreneurship History & Culture Business Technology Software Dream Marketing
All stars
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This isn’t a book, it’s a bible that even the most experienced corporate veteran could learn from. Again, Rob champions the underdogs of a VC-obsessed SaaS world through the provision of strategies that don’t cost the world, and actually work, drawing on his own experience and thoughtfully curated influential voices. I can’t wait to listen again and plaster my hard copy on order with a highlighter.

This is the book every founder needs

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This will be a book I read on repeat for years. It was simple enough for anyone to understand.

Loved it so much I will buy the print version!

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It contains a lot if useful information, but it's not good if you are just looking too start a small business and never grow big.

Good and concise

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Well-written and expertly narrated. Highly focused and relevant for anyone in SaaS or micro-SaaS. As a recent micro-SaaS founder, it’s reassuring to see our strategies validated by Rob Walling. I’ll definitely revisit this valuable content for future startups too.

As if it was written for me

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very accessible and covers specific detail to SaaS businesses. Highly recommended and I will read his other books.

Comprehensive guide for anyone new to SaaS

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