Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £16.99

Buy Now for £16.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence.

This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.

©2014 Daniel Priestley (P)2016 Creative Content

What listeners say about Key Person of Influence

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1,017
  • 4 Stars
    306
  • 3 Stars
    127
  • 2 Stars
    42
  • 1 Stars
    52
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    940
  • 4 Stars
    259
  • 3 Stars
    111
  • 2 Stars
    23
  • 1 Stars
    34
Story
  • 4.5 out of 5 stars
  • 5 Stars
    874
  • 4 Stars
    272
  • 3 Stars
    119
  • 2 Stars
    41
  • 1 Stars
    51

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars

Undiluted snake oil

The author offers an easy 5 step plan to fortune and success. Everybody can do it. As a bonus, there is a hidden message in the book which he refers to often. In the epilogue he tells you to keep searching for the hidden message, which, if found, will turn you into a super productive successful key person of influence?

Does that sound too good to be true? That's because it is. He collects a bunch of personal experiences and platitudes, not hindered by any research, and simply claims over and over again that success will follow.

He probably means his own success. When he sends the snake oil to many people. I didn't learn anything from this book. The only good thing is that it was very short. So I didn't waste too much time on this.

My tip, read books from actual leaders or people who've actually done the research. Eg Jim Collins, Steve Jobs, Elon Musk, Peter Thiel, Eric Schmidt, Jocko Willink. Real insights from real leaders. Nuanced and humble. No simple 5 step plan to success. But the truth.

165 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Full of banalities. Waste of time

This book had really good reviews so I downloaded it.
First of all, the narration was not good.
Secondly the content was full of banalities and really general knowledge. He spends a whole chapter self-congratulating himself by saying how this book will make you rich and the method is amazing. But there is no content - nothing!
Most of the advice he gives is really common sense things that everyone knows now. He recommends using social media and publishing content... Well, this is obvious. 16years old people know this without having to buy a book! So why bother with this book?
What a waste of time!!!!

84 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
  • JM
  • 01-03-19

Repetitive, gimmicky and sales-y

Incredibly frustrating, repetitive and gimmicky. Don't bother unless you're a deluded entrepreneur. What a waste

5 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Not great

There was the odd decent part but the opening chapters were the author repeating how he will make you a KPI. A theme repeated throughout. Too many claims to make you a KPI and not enough substance.

Some very obvious subjects like ‘setup social media accounts...’

5 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Points are too drawn-out and laboured over with annoyingly over enthusiastic reader

If you like to be talked at by people who repeat themselves while never quite getting to the point then you need to buy this book!
All padding with no worthwhile content

5 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Pitched for Sales Profession

I read all the rave reviews before buying this audiobook. However, I was disappointed with it's contents. It seems to be geared towards the Sales Profession with a lot of information that is outdated and not relevant. Not really what I was looking for but might be useful for others.

3 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Nothing of interest

This book is terrible, no actual insights just jargon. Stay away. I had to give at least one star to review, didn’t deserve that much

3 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Rubbish:

Over simplistic, just nonsense. And the fact the author claims there's a 'hidden' meaning to the book! Yeah because Machiavelli, cook books, let's face it no manual for success should have anything hidden. This is a transparent ploy to make the reader think this junk is more impressive than it is. AVOID this nonsense. If you haven't been unconscious for the last twenty years you've already passed this one. It is truly awful and truly rubbish. You have been warned!

31 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

Average

Overall nothing special

The first hour is pretty dull and uninformative - basically the world is changing and you need to as well.

It gets slightly better when talking through the 5Ps. Some ok tips for how to run and grow a small business from the point of view of marketing.

My main comment is that it mostly focuses on the marketing aspects of running a small business rather than the art and science of building up an industry profile.

2 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Publish a book

Step one, have a story. Step 2 write and publish a book! The author goes as far as saying I should stop doing my day job to write the book. At that point I stopped listening.

2 people found this helpful

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Mark C. Manderson
  • Mark C. Manderson
  • 12-07-19

Decent read

Top takeaways:

You're thinking from five years ago has become your baggage of today. You must continue to expand and grow consciously. 

How can you become MORE VALUABLE TO OTHERS? 

No longer can you give the general pitch. 

MUST BE MICRO NICHE AS PEOPLE BUY FROM ALL OVER NOW. 

Write a book and make some products to be an expert. 

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dawn
  • Dawn
  • 26-11-18

Love this book!

Easy listen. Engaging. Outlines a step-by-step process that seems highly doable. Can't wait to start.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Merrin Pearse
  • Merrin Pearse
  • 02-06-18

Beautiful in its simplicity

What a refreshing reminder of how business is changing and the simple (in terms of what is required) steps it takes to be known in your industry.

Having listened once now it is time to repeat the listening and to complete the exercises.

This book has given me a nice new boost of energy to make a positive difference to the way I live and how I am rewarded along the journey.

Thanks Daniel

1 person found this helpful

  • Overall
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 10-07-21

Eye opener

This is so eye opening, it pieced together effortlessly the ideas needed to becoming a KPI which were all up in the air prior to this encounter. Great work! . I am the journey of becoming a KPI already!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Joe Leiman
  • Joe Leiman
  • 01-11-20

speaks directly to me. mind reader.

clear advice and what not to do and what to do.
all advice from dozens of books I've read crystallized into the first chapter. a diamond.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for The OX
  • The OX
  • 13-08-20

Process that makes sense

An interesting read with a step by step process that is easy to understand

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 09-08-20

Great book

One of the best books I have ever read on Entrepreneurship.
The biggest difference was that this book is very practical and very relabled. Recommend for anyone who wants to create a business or even improve in their own jobs.

  • Overall
    5 out of 5 stars
Profile Image for Elsa Castillo
  • Elsa Castillo
  • 22-12-19

Excellent guide for succeed

Excellent guide for succeed transforming your passion in a business. The narrator captured me from the beginning. Thanks.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Marcia
  • Marcia
  • 16-08-19

Highly recommended...

Great book. Very informative and useful. I will definitely use many of these tips.

  • Overall
    5 out of 5 stars
Profile Image for 9thwunda
  • 9thwunda
  • 29-07-19

Powerful

This book really opened my eyes to what fuels influence. Very nicely done, would recommend this to any start up.