The Mom Test cover art

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

 Preview

Get 30 days of Premium Plus free

£8.99/month after 30-day free trial. Cancel monthly.
Try for £0.00
More purchase options
Buy Now for £11.99

Buy Now for £11.99

About this listen

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Marketing & Sales Sales & Selling Business Marketing Leadership
All stars
Most relevant
I LOVED IT!
The author is a great guy with vast experience that is in the book.
He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening.
Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience.
Thanks a lot, Rob!

absolute gold

Something went wrong. Please try again in a few minutes.
The author provides lots of valuable insight and strategies that help to improve customer conversations.

Very helpful for self reflection

Something went wrong. Please try again in a few minutes.
Good book but audio has a background hiss which is annoying, but you get used to it.

Good But Background Hiss

Something went wrong. Please try again in a few minutes.

Great practical advice for conducting customer interviews. Easy to follow and will make it much easier and fruitful.

Great advice!

Something went wrong. Please try again in a few minutes.
A must read for every entrepreneur or anyone working with customers. The book should be taught in schools.

A must read

Something went wrong. Please try again in a few minutes.
See more reviews