Epic Content Marketing
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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Narrated by:
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Joe Pulizzi
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By:
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Joe Pulizzi
About this listen
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
©2014 Joe Pulizzi (P)2014 Joe PulizziGood set of information for those new to the game
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Informative and digestible
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Really good listen
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Wow! This book made me rethink so many things
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My only criticism is the recording itself. I found that on certain syllables he pronounces will blast your ears off. I think the levels are a bit out.
Excellent overview of content marketing
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