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Summary

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international best seller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It! Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier - and not just financially - than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches listeners to do.

In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.

©2018 Gary Vaynerchuk (P)2018 HarperCollins Publishers

What members say

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Best book I’ve listened to in 2018

No Exaggeration!! I enjoyed this book more than I could ever have imagined. I took so much information and energy away from it.

It’s the first audio book I’ve listened to with the author going off script and putting in his two cents. It felt like we were having a conversation.

I loved it. I’m going to have this on repeat for the rest of my life!

8 of 8 people found this review helpful

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The only book to read for anyone to change your destiny

I was so excited when the audio launched despite having the book as well. This is awesome content as it has a few updated tips since the book came out . This is not only for entrepreneurial minds to be able to listen to when you time poor like I am. I drive to work for 1 hour and will finish this audio in less than a week but most of all I will take from it is implementation to maximise the benefit of the little TIME we have today as Gary says time is our only currency-don’t waste it ! this audio is a fast track to absorbing the content and please do yourself a favour apply what you have listened to and get the value that is left on the table it is up to us to make that leap of faith definitely a book or audio on your must read list recommended

7 of 7 people found this review helpful

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Boring and Repetitive


I love Gary's stuff, but this book is appalling. The countless number of stories about how people are "crushing it" becomes repetitive and boring. Garys input is not as good as his previous books.

5 of 5 people found this review helpful

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the content has little substance

Im afraid the content has very little substance. I guess it is meant for motivational purposes rather than going into details of building a successful business.

17 of 19 people found this review helpful

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  • MR
  • london, United Kingdom
  • 13-04-18

Not what I expected.

I expected this to be a book by Gary V. in parts it is, but a huge amount of it seems to be 'crowdsourced' stories of people who are 'crushing it' after reading Gary V's book, 'Crush it'. It's like one big, long ad for another book.

The stories are still inspiring (to a degree) and the narration etc is great (great to have Rich Roll in there), but if you are looking for a guidance the recurring theme seems to be to go and read 'crush it' instead.

Nothing against Gary V either, I'd highly recommend reading his book 'jab, jab right hook' instead.

14 of 16 people found this review helpful

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Not great

Terrible. Also strange how most of the “5 star” reviewers have only ever reviewed this book....

5 of 6 people found this review helpful

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OK for motivation

The book is okay for motivation.

Gary is spending 80% of the books content by giving example of how other people got positive reault after reading his first book. So this books is more a commercial for the first book and doesn't give much new in return. And its all written in the headline so no big surprise "How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too".

The book is failing to deliver the last part "and How You Can, Too". Since you need to be reading in-between lines yourself to reflect on your own business.

So if you are already running a business this book might motivate you and give you some directions on where to do your marketing, but don't expect to many "How to".

1 of 1 people found this review helpful

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deceptive title & blurb, just one long advert

So, in the blurb Gary V promises to unleash the tools to teach you how to be an internet savvy business or brand owner with a decent grasp on how to make all the social media platforms work for you and increase your exposure to new customers.
What you actually get is an 8 hour long advert for his other book (confusing as it's called 'crush it') There are repeated references to 'crush it' and it took quite some time for me to grasp he was actually talking about a completely different book, not referencing a system he was later to reveal in this book (crushing it)
Basically he introduces a host of people who are 'crushing it' by using the principles laid out in his other book (crush it) but doesn't actually explain what those principles are in this book (crushing it). \this should be marketed as additional reading for those that have already read the other book, NOT deceptively marketed as a stand-alone product.
I have wasted 8 hours of my life with this (well 6 actually as I gave up on it before the end) and hope to save you from doing the same.

1 of 1 people found this review helpful

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crush it advertisement lol

too much talking nonesense and little actual information. He keeps talking about crush it. lol

1 of 1 people found this review helpful

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Not great but ok

The book is very repetitive in parts with the same format of telling stories of how people are crushing it. Great audible book if you’re only interested in media platforms as a start up. That said I do love Gary’s enthusiasm to help people try to start a business they are passionate about.

1 of 1 people found this review helpful

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  • Michael Bowie
  • 09-04-18

85% fluff and 15% value.

This is with most books, but for some reason I was really expecting this to be super dense. For me, it seemed just as sparse as most books because it was littered with story after story of anecdotal information. I personally prefer specific step-by-step strategies or fact based information.

There were definitely bits of gold throughout, but I got those more when Gary was talking, which is about 60% of the time. The rest are stories from others.

With that being said, maybe I missed something. So I’m giving it a re-listen because I had crazy high expectations! :)

157 of 175 people found this review helpful

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  • George
  • 10-04-18

Very disappointed

A book completely filled with testimonials about his Crush It book. A waste of time and money.

I ended up increasing the narration speed to to try and get to good content...
I honestly didn't learn anything about social media marketing. Any motivation that I would have gained was ruined by all the testimonial reviews of his previous book.

I feel dooped and will be asking for a refund...

71 of 81 people found this review helpful

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  • Jess Fike
  • 22-05-18

Common sense don't expect any wow moments

Seemed like an 8 hour lesson on common sense with stories written by others that flip-flop between first second and third person.

1, Work harder than your competition to get ahead 2, treat customers how you would like to be treated 3, do what you love because you will be spending a big part of your life on it.

Duh.

67 of 77 people found this review helpful

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  • Anonymous User
  • 17-07-18

Redundant

The entire jist of this can be summarised by listening to a "tween" to understand social media trends, combined with the very basic principle of any other entrepreneurial or self improvement book "work your ass off and anyone can make it happen". Half way through I could only listen to the same message so many times.

5 of 5 people found this review helpful

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  • monique
  • 02-05-18

This will change your life

I usually am one of those people who by pass the reviewing but this is my only way to give back to you Gary! Listened to this right after crush it and I’ve never been so excited about the potential of my life. Such a captivating and content packed listen that was easy and fun to get through. Every second in this book is not wasted and contains such valuable insight without the fluff. Loved the alternating chapters with real life examples of people who took control of their life based on the foundational points in crush it. Just made it so much more inspiring, real and empowering that truly anyone has he ability to live a passionate life vs. your average business book with step by steps. Also enjoyed the imagine this segments at the end of each chapter that again reinforced the possibility to apply these practices to any passion. So real and so much value as always Gary. So unbelievably grateful that you share your knowledge with us to help others success. Thank you 🙏🏼

23 of 26 people found this review helpful

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  • ROBIN WILSON
  • 04-04-18

53 Year Old is Crushing It!

I am 53 and I have built a social media marketing agency that caters to the automotive industry. I am an anomaly in this industry; however, I have defined goals and strategies to kill it in this arena. I am discovering how to develop my personal brand instead of building just the company brand. This book is perfect.

74 of 86 people found this review helpful

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  • Mario I Molina
  • 05-06-18

Terrible. Repetative "success" stories.

This book adds NO value. Save your money. Redundant and repetitive anecdotal narratives. not worth it.

33 of 38 people found this review helpful

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  • Todd Harper
  • 04-04-18

Business and Personal Marketing on a new level

This is dirty, factual, important, timeless and all around THE book that will let you know the state of today's market as well as how to prepare for the future.

10 of 11 people found this review helpful

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  • Anonymous User
  • 03-04-18

Modern Blueprint for the Wantrepreneur

This book might not get you rich in dolla dolla bills y’all but it will guide you on how to turn the power and reach of the internet/social media into your greatest asset. If you fantasize about putting yourself out there for the world to see but you’re stuck on how to go about it or market yourself or become your own brand Just. Get. The. Damn. Book. Like Gary says in the conclusion: it’s the last “business book” you’ll ever need. It’s up to us to take action beyond his words.

21 of 24 people found this review helpful

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  • Anonymous User
  • 04-04-18

I've never been more pumped about social media!

Great book! He goes over the main media platforms right now, their differences, and how to use each to your advantage. He uses real life examples that let you know it's possible and he makes up characters and scenarios that make it easy to see the world of possibilities of how you can make it work. One big thing here is that social media is a long term game but has great rewards! I've never been more pumped about social media! Now I'm going to go Crush It!

23 of 27 people found this review helpful