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The YouTube Formula

How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

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The YouTube Formula

By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
Narrated by: Derral Eves, Tom Parks
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About this listen

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped twenty-four channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches listeners how to launch a channel, create life-changing content, drive rapid view and subscriber growth, build a brand and increase engagement, improve searchability, and monetize your content and audience.

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

©2021 John Wiley & Sons, Inc. (P)2022 Ascent Audio Content Creation & Social Media E-Commerce Social Media Commerce Technology

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All stars
Most relevant
Amazing book would defo recommend and read again 1mill soon! Watch me do it guys!

What a book

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Derral, I am most encouraged because you have done this from a place of faith! I have set up a YouTube channel for the kids and I after the Holy Spirit asked me to use the medium to teach people about what we do to achieve long natural hair - Ruphi Curl Chronicles. I did this 2 mornings into reading your book. I had had the book in my library for a few weeks after Myron Golden recommended it. Your book has been golden and has guided me tremendously. I am not the best with technology but hopefully I have garnered enough to keep planting and wait for the Lord to bring the increase. Thank you for doing what you do. God bless you and keep you.

Brilliant! Strategic! And a Christian🤩

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solid advice here, with a good amount of depth and a supplementary digital mini course to add more context. I found the references to Mr Beast bordering on the obsessive, and I would have liked to see a larger variety of case studies. I get it, the author and Mr Beast have a working relationship. I got that in the first few minutes of the book so don't need to be reminded in every chapter (that's what it feels like). the most powerful aspect of the book is probably the final chapter. that's not to devalue the rest of the book (this focuses on the why) but the final chapter focuses on the how. I'd like to see this expanded with more case studies so we can see in real terms what goal setting and action planning looks like in reality, focussing on those that have nailed it. I also didn't like the fact that the author said right at the beginning he couldn't be bothered to read this book as he was too busy, which set a discouraging tone.

solid advice, but centred around Me Beast

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Really good book with great tips to follow. I’ll try to implement these strategies and hopefully can grow my channel over time.

Insightful

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Lots of good stuff in the book to really turn the channel work into a business. The materials on the website that he quotes multiple times are unfortunately not free, I need to pay to have access to them so it is disappointing, I didn’t buy them. The author positions himself and his work in the most positive light, to me he has been using Mr Beast partnership perhaps to boost the marketing for Mr Beast and himself. Very good book for a hardcore entrepreneurs with the mission to make money through YouTube. I am more casual about that, happy with my full time job. Book was insightful and helpful to me to. Just cringed on those stories with “how amazing I am and how my clients thrive because of me” messaging.

A bit too good marketing for the author

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