Showing titles in Consumer Behavior & Market Research
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall94
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Performance74
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Story74
Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.
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Addiction by design - Paddy Power Betfair
- By KingCharles on 14-10-21
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-21
- Language: English
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Choose Wisely
- Rationality, Ethics, and the Art of Decision-Making
- By: Richard Schuldenfrei, Barry Schwartz
- Narrated by: Grover Gardner
- Length: 9 hrs and 45 mins
- Unabridged
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Overall0
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Performance0
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Story0
In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.
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Choose Wisely
- Rationality, Ethics, and the Art of Decision-Making
- Narrated by: Grover Gardner
- Length: 9 hrs and 45 mins
- Release date: 23-09-25
- Language: English
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall2
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Performance2
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Story2
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Love this book.
- By Anonymous on 12-04-25
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-23
- Language: English
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- By: MichaelAaron Flicker, Richard Shotton
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Unabridged
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Overall3
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Performance2
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Story2
Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Release date: 30-09-25
- Language: English
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- By: Shoshana Zuboff
- Length: 24 hrs and 16 mins
- Unabridged
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Overall465
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Performance400
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Story398
The “groundbreaking, magisterial, alarming”(Financial Times) exposé of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior The heady optimism of the Internet’s early days has turned dark. Surveillance...
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Had so badly wanted to like it
- By Apple Smith on 26-04-19
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- Length: 24 hrs and 16 mins
- Release date: 28-01-19
- Language: English
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall1,088
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Performance921
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Story913
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Behavioural Economics in Perspective
- By Judy Corstjens on 27-01-16
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Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 18-05-15
- Language: English
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall18
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Performance14
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Story14
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
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Waste of time
- By Mik on 28-05-25
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-22
- Language: English
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall, Karen Dillon, and others
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall166
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Performance131
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Story132
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...
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Good read but
- By Temi Mogaji on 25-01-18
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 04-10-16
- Language: English
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall21
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Performance17
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Story18
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Appalling
- By JPD Oakley on 23-05-18
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-13
- Language: English
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall84
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Performance71
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Story70
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...
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ok but not great and nothing really new
- By dave on 18-01-21
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 03-04-18
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall260
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Performance205
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Story203
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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very useful read
- By John Gould on 02-08-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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£7.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall395
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Performance324
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Story321
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Unresearched and unfounded personal advice
- By Aika on 09-04-18
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 01-12-17
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall200
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Performance171
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Story169
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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More for established corporates, terrible reading
- By stryder on 25-07-16
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-14
- Language: English
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Mixed Signals
- How Incentives Really Work
- By: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance6
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Story6
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Valuable insights and actionable - all evidence backed
- By LC on 25-07-24
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Mixed Signals
- How Incentives Really Work
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Release date: 21-03-23
- Language: English
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The Psychology of Selling
- 10 Tricks That Make You Buy (And How to Resist Them)
- By: Elira Fontayne
- Narrated by: Rebecca Forkel
- Length: 2 hrs and 4 mins
- Unabridged
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Overall24
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Performance24
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Story24
Have you ever walked into a store planning to buy one thing and walked out with a basket full? Or clicked “buy now” on something you hadn’t even considered until a flashing “limited-time offer” made it feel urgent? If so, you’ve been guided by the invisible currents of the psychology of selling. This book is not about shady manipulation or pushy sales tactics. It is about the subtle science of persuasion—those tiny nudges that marketers, advertisers, and salespeople use every day to shape your choices.
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Makes Complex Psychology Simple and Useful
- By Walter L. Rogers on 17-11-25
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The Psychology of Selling
- 10 Tricks That Make You Buy (And How to Resist Them)
- Narrated by: Rebecca Forkel
- Length: 2 hrs and 4 mins
- Release date: 07-10-25
- Language: English
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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Overall4
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Performance3
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Story3
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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A very good book, a very bad production
- By magneticboy on 14-12-22
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-22
- Language: English
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Overall21
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Performance19
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Story18
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Unveils the marketing machinery for regular people
- By Mathias Klippinge on 13-12-24
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 19-05-20
- Language: English
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- By: Jordan Ashwood
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Unabridged
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Overall28
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Performance27
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Story27
Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.
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As deep as a puddle
- By Anonymous on 10-08-25
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Release date: 24-10-24
- Language: English
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall838
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Performance684
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Story680
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-13
- Language: English
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