Showing results for "confidence" in Consumer Behavior & Market Research
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall839
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Performance685
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Story681
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-13
- Language: English
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Unabridged
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Overall7
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Performance7
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Story7
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...
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I don't often take the time to review a book
- By Kindle Customer on 19-05-25
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- Narrated by: Seth Godin
- Length: 9 hrs and 27 mins
- Release date: 11-12-24
- Language: English
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Competing Against Luck
- The Story of Innovation and Customer Choice
- By: Clayton M. Christensen, Taddy Hall, Karen Dillon, and others
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall166
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Performance131
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Story132
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...
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Good read but
- By Temi Mogaji on 25-01-18
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Release date: 04-10-16
- Language: English
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall24
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Performance21
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Story21
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...
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Excellent sales book.
- By Mark on 15-01-17
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-16
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall261
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Performance206
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Story204
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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very useful read
- By John Gould on 02-08-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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£7.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- By: Arvind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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Overall0
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Performance0
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Story0
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Release date: 24-01-23
- Language: English
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- By: Blake Morgan
- Narrated by: Lisa Larsen
- Length: 6 hrs and 38 mins
- Unabridged
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Overall9
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Performance9
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Story9
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience...
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Ridiculous metaphor undermines the point being made
- By D. P. Ingram on 01-11-19
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrated by: Lisa Larsen
- Length: 6 hrs and 38 mins
- Release date: 29-10-19
- Language: English
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Overall42
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Performance21
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Story20
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...
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Witty, funny and utterly compelling
- By Kevin on 23-12-12
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Release date: 10-08-10
- Language: English
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Leading Loyalty
- Cracking the Code to Customer Devotion
- By: Sandy Rogers, Leena Rinne, Shawn Moon, and others
- Narrated by: Lisa Larsen
- Length: 6 hrs and 39 mins
- Unabridged
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Overall2
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Performance2
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Story2
In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you...
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrated by: Lisa Larsen
- Length: 6 hrs and 39 mins
- Release date: 16-04-19
- Language: English
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- By: Chris Bevolo
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Unabridged
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Overall0
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Performance0
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Story0
On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Release date: 26-07-22
- Language: English
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Unabridged
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Overall4
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Performance4
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Story4
The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...
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Strong start and hung on (just about)
- By jc on 05-03-20
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Release date: 14-01-20
- Language: English
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- By: Bryan Eisenberg, Jeffrey Eisenberg
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Unabridged
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Overall0
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Performance0
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Story0
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented...
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Release date: 10-01-23
- Language: English
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Shopportunity!
- How to Be a Retail Revolutionary
- By: Kate Newlin
- Narrated by: Kimberly Schraf
- Length: 7 hrs and 49 mins
- Unabridged
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Overall0
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Performance0
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Story0
Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to...
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Shopportunity!
- How to Be a Retail Revolutionary
- Narrated by: Kimberly Schraf
- Length: 7 hrs and 49 mins
- Release date: 04-10-06
- Language: English
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Women Want More
- By: Michael J. Silverstein, Kate Sayre, John Butman
- Narrated by: Kellie Fitzgerald
- Length: 10 hrs and 14 mins
- Unabridged
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Overall0
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Performance0
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Story0
Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...
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Women Want More
- Narrated by: Kellie Fitzgerald
- Length: 10 hrs and 14 mins
- Release date: 31-05-16
- Language: English
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- By: Dimitri Maex, Paul B. Brown
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Unabridged
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Overall0
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Performance0
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Story0
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Release date: 04-09-12
- Language: English
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The Agenda
- What Every Business Must Do to Dominate the Decade
- By: Michael Hammer
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Abridged
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Overall3
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Performance2
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Story2
New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Release date: 09-10-01
- Language: English
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