Brands and the Brain: How to Use Neuroscience to Create Impactful Brands cover art

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

How to Use Neuroscience to Create Impactful Brands

 Preview

Get 30 days of Standard free

£5.99/mo after trial. Cancel monthly.
Try for £0.00
More purchase options

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

By: Arvind Sahay
Narrated by: Derek Denzil
Try for £0.00

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £11.18

Buy Now for £11.18

About this listen

 It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. Consumer Behavior & Market Research Management Management & Leadership Marketing Marketing & Sales Human Brain Business Leadership
No reviews yet