Consumer Behavior & Market Research

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Product list
  • Hooked: How to Build Habit-Forming Products cover art

    • Hooked: How to Build Habit-Forming Products

    • By: Nir Eyal, Ryan Hoover
    • Narrated by: Nir Eyal
    • Length: 4 hrs and 40 mins
    • Release date: 22-01-14
    • Language: English
    • 4.5 out of 5 stars 781 ratings

    • Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

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  • The Choice Factory cover art

    • The Choice Factory

    • 25 Behavioural Biases That Influence What We Buy
    • By: Richard Shotton
    • Narrated by: Simon Cole
    • Length: 5 hrs and 1 min
    • Release date: 24-08-18
    • Language: English
    • 4.5 out of 5 stars 154 ratings

    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

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  • Misbehaving cover art

    • Misbehaving

    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 18-05-15
    • Language: English
    • 4.5 out of 5 stars 1,084 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

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  • Exactly What to Say cover art

    • Exactly What to Say

    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 01-12-17
    • Language: English
    • 4.5 out of 5 stars 382 ratings

    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

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  • Contagious cover art

    • Contagious

    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Release date: 05-03-13
    • Language: English
    • 4.5 out of 5 stars 827 ratings
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

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  • How Brands Grow cover art

    • How Brands Grow

    • What Marketers Don't Know
    • By: Byron Sharp
    • Narrated by: Daniel May
    • Length: 6 hrs and 34 mins
    • Release date: 04-02-14
    • Language: English
    • 4 out of 5 stars 193 ratings
    • This audiobook provides evidence-based answers to the key questions asked by marketers every day....

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  • American Bulk cover art

    • American Bulk

    • Essays on Excess
    • By: Emily Mester
    • Narrated by: Chloe Cannon
    • Length: 7 hrs and 38 mins
    • Release date: 26-11-24
    • Language: English
    • Not rated yet

    • What if we explored our relationship to consumption with the same depth and feeling we use to tell stories of great loves and losses?

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  • The 22 Immutable Laws of Marketing cover art

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  • Renaissance Nation cover art

    • Renaissance Nation

    • How the Pope's Children Rewrote the Rules for Ireland
    • By: David McWilliams
    • Narrated by: David McWilliams
    • Length: 11 hrs and 22 mins
    • Release date: 21-11-19
    • Language: English
    • 4.5 out of 5 stars 184 ratings

    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

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  • Citizens cover art

    • Citizens

    • Why the Key to Fixing Everything Is All of Us
    • By: Jon Alexander
    • Narrated by: Jon Alexander, Brian Eno
    • Length: 8 hrs and 52 mins
    • Release date: 14-11-22
    • Language: English
    • 4.5 out of 5 stars 24 ratings

    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

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  • Methods of Persuasion cover art

    • Methods of Persuasion

    • How to Use Psychology to Influence Human Behavior
    • By: Nick Kolenda
    • Narrated by: Mike Norgaard
    • Length: 6 hrs and 6 mins
    • Release date: 18-09-17
    • Language: English
    • 4.5 out of 5 stars 185 ratings
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

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  • Competing Against Luck cover art

    • Competing Against Luck

    • The Story of Innovation and Customer Choice
    • By: Clayton M. Christensen, Taddy Hall
    • Narrated by: John Pruden
    • Length: 7 hrs and 25 mins
    • Release date: 04-10-16
    • Language: English
    • 4.5 out of 5 stars 162 ratings
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

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  • Persuasion cover art

    • Persuasion

    • The Complete Step by Step Guide on Persuasion, Mind Control and NLP
    • By: Ryan James
    • Narrated by: Miguel Rodriguez
    • Length: 1 hr and 18 mins
    • Release date: 15-05-17
    • Language: English
    • 5 out of 5 stars 92 ratings
    • Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook....

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  • The Science of Selling cover art

    • The Science of Selling

    • Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
    • By: David Hoffeld
    • Narrated by: David Hoffeld
    • Length: 7 hrs and 52 mins
    • Release date: 15-11-16
    • Language: English
    • 4 out of 5 stars 22 ratings
    • The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

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  • The Product-Led Playbook cover art

    • The Product-Led Playbook

    • How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
    • By: Wes Bush
    • Narrated by: Wes Bush
    • Length: 5 hrs and 51 mins
    • Release date: 22-10-24
    • Language: English
    • Not rated yet

    • Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System–a step-by-step process to scale your ARR to millions without a sales team.

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  • Product-Led Growth cover art

    • Product-Led Growth

    • How to Build a Product That Sells Itself
    • By: Wes Bush
    • Narrated by: Derek Dysart
    • Length: 4 hrs and 23 mins
    • Release date: 28-10-19
    • Language: English
    • 4.5 out of 5 stars 55 ratings

    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

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  • Never Lose a Customer Again cover art

    • Never Lose a Customer Again

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • By: Joey Coleman
    • Narrated by: Joey Coleman
    • Length: 9 hrs and 28 mins
    • Release date: 03-04-18
    • Language: English
    • 4.5 out of 5 stars 83 ratings

    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

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  • Punters cover art

    • Punters

    • How Paddy Power Bet Billions and Changed Gambling Forever
    • By: Aaron Rogan
    • Narrated by: Aidan Kelly
    • Length: 9 hrs and 15 mins
    • Release date: 14-10-21
    • Language: English
    • 4.5 out of 5 stars 92 ratings

    • Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens....

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  • Designing for Behavior Change (2nd Edition) cover art

    • Designing for Behavior Change (2nd Edition)

    • Applying Psychology and Behavioral Economics
    • By: Stephen Wendel
    • Narrated by: Danny Hughes
    • Length: 12 hrs and 46 mins
    • Release date: 25-07-23
    • Language: English
    • Not rated yet

    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

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  • Real Influence cover art

    • Real Influence

    • Persuade Without Pushing and Gain Without Giving In
    • By: Dr. John Ullmen, Mark Goulston MD
    • Narrated by: Arthur Morey
    • Length: 7 hrs and 28 mins
    • Release date: 28-04-20
    • Language: English
    • 4 out of 5 stars 1 rating

    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

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