Showing results by narrator "Sally Hogshead"

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    • Fascinate, Revised and Updated

    • How to Make Your Brand Impossible to Resist
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead
    • Length: 7 hrs and 39 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 17
    • Performance
      4.5 out of 5 stars 15
    • Story
      4.5 out of 5 stars 15

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

    • 3 out of 5 stars
    • Can't hear her laughing about her own jokes...

    • By Thomas H. on 03-02-17

    Regular price: £25.69

    • How the World Sees You

    • Discover Your Highest Value through the Science of Fascination
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead, Erik Bergmann
    • Length: 12 hrs and 20 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 26
    • Performance
      3.5 out of 5 stars 17
    • Story
      4 out of 5 stars 18

    In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.

    • 5 out of 5 stars
    • A truly insightful book

    • By Mr. J. A. Ball on 03-04-17

    Regular price: £28.89

    • Fascinate

    • Your 7 Triggers to Persuasion and Captivation
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead
    • Length: 8 hrs and 41 mins
    • Unabridged
    • Overall
      4 out of 5 stars 41
    • Performance
      4 out of 5 stars 20
    • Story
      3.5 out of 5 stars 19

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    • 5 out of 5 stars
    • Witty, funny and utterly compelling

    • By Kevin on 23-12-12

    Regular price: £23.59