How I Raised Myself From Failure to Success in Selling cover art

How I Raised Myself From Failure to Success in Selling

 Preview
Get this deal Try Premium Plus free
Offer ends December 16, 2025 11:59pm GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.
Buy Now for £12.99
Only £0.99 a month for the first 3 months. Pay £0.99 for the first 3 months, and £8.99/month thereafter. Renews automatically. Terms apply. Start my membership

About this listen

 A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:

• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale Career Success Employment Leadership Management & Leadership Marketing & Sales Sales & Selling Time Management & Productivity Business Career Marketing Success Selling Insurance

Listeners also enjoyed...

 Secrets of Closing the Sale cover art
I bought this book based on a recommendation in another audiobook and I am glad I did. The book talks about age-old concepts that still work. The author makes a practical example for each concept and this is something that I liked.

worth a listen

Something went wrong. Please try again in a few minutes.
Such an interesting life and a fantastic approach, definately worth a read and I'll go back to this time & time again

Great read

Something went wrong. Please try again in a few minutes.
Very Enlightening & Valuable. Add this as part of your personal or professional development process.

I recommend this...

Something went wrong. Please try again in a few minutes.
Having listened to this book several times, it is more compelling each time. I can't wait to listen to it again. Adopting and using the principles is winning more sales.

Amazingly Inspiring Book

Something went wrong. Please try again in a few minutes.
Very in depth explanations of timeless principles and techniques. The narrator did a good job of bringing the book to life .

This book is a classic I'm surprised that people don't talk about it more. Some of the ideas are applicable to more than just sales; like improving your memory, organising informaion etc.

This books covers everything from giving a structure of the sale to breaking down the individual steps. It also discusses the psychology at work during key moments of the sales.

I will be recommending this book to my friends

Best book on selling I've read so far

Something went wrong. Please try again in a few minutes.
See more reviews