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The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.
"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.
You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:
- Take the lead in the "buyer/seller dance"
- Get the prospect to do most of the talking
- Have a process for answering questions from prospects
- Know when a prospect is shopping you...and what to do about it
- Move the relationship forward without becoming an unpaid consultant
- Master the seven steps of the "Sandler Submarine"
- Use LinkedIn as a prospecting and qualifying tool
- Establish an "up-front contract", or call road map, before your face-to-face meeting
- Use online research to turn cold calls into warm calls
Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.
This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.
What listeners say about You Can't Teach a Kid to Ride a Bike at a SeminarAverage customer ratings
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- Darren McKenna
An amazing read!
Literally the best sales book I have read to date! No matter how much experience you have there is something for everyone in this book.
- Aldo 1985
Exceptional. The best sales book ever written bar one, questioning the Sandler way. Massive thank you to the SSI guys such as Marcus Cauchi, Tom Mallens, Paul Lannigan and Roy Johnson for introducing me to this. Their ninja like application of the concepts is an inspiration for people passionate about selling the ethical way
- Matt Goodman
Very worthwhile, just need to apply and regularly reinforce, should help me achieve my goals