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You Can't Teach a Kid to Ride a Bike at a Seminar

Sandler Training's 7-Step System for Successful Selling (2nd Edition)
Narrated by: Sean Pratt
Length: 8 hrs and 23 mins
Categories: Business, Sales
4.5 out of 5 stars (24 ratings)

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Summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you...and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an "up-front contract", or call road map, before your face-to-face meeting
  • Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

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An amazing read!

Literally the best sales book I have read to date! No matter how much experience you have there is something for everyone in this book.

  • Overall
    5 out of 5 stars

silver bullet

Exceptional. The best sales book ever written bar one, questioning the Sandler way. Massive thank you to the SSI guys such as Marcus Cauchi, Tom Mallens, Paul Lannigan and Roy Johnson for introducing me to this. Their ninja like application of the concepts is an inspiration for people passionate about selling the ethical way

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Very useful

Very worthwhile, just need to apply and regularly reinforce, should help me achieve my goals

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  • DL419
  • 16-11-17

Great Book to learn the Sandler Selling Techniques

awesome book. I've been given a 1 day seminar on the Sandler Techniques but this was good to reinforce them and give me more info and background.

5 people found this helpful

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  • Anonymous User
  • 23-11-19

The best book EVER for consulting

David Sandler has unlocked the holy grail for consulting with this book. By implementing, reinforcing the behaviors and staying consistent with these principles, the limit to your success will know no boundaries. I recommend this book to anyone that consults with guest on a regular basis. THIS WILL CHANGE YOUR LIFE if applied correctly! Thank you David Sandler. On my way to my silver certification.

1 person found this helpful

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  • Anonymous User
  • 16-02-20

one of the best sales books I've read

Loved it! So much gold I wish I would have found this book sooner!!! 5 Stars!

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  • Anonymous User
  • 03-11-19

Great Book

Sometimes it's look like a webinar training sell the training. Great insigths love it. A bit contradictory some topic but definetly is a Must read if love sales.

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    5 out of 5 stars
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  • Tranquility38
  • 14-08-19

Listen and take notes

I was asked by my Organization to read the book. I decided to go with the audio book to get through the material quickly. In order to be successful, I would suggest you take notes, listen multiple times, or buy the physical book. I am not directly in Sales, but support sales. understanding their process will certainly help me help the team.

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  • Dave
  • 26-07-19

Book Review

FANTASTIC, I cannot wait to start using the techniques taught in this book. Highly recommend everyone in the sales/network marketing business to read/listen to this book and have materials available for taking notes.

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  • Amazon Customer
  • 16-07-19

Game Changer

A must read for anyone who wants to be taken serious as a sales professional.

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    3 out of 5 stars
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  • Amazon Customer
  • 12-04-19

a few good nuggets but...<br />

some good ideas but some really bad ones. the reader needs to discern.

also, you are willingly submitting to a sales pitch for the consulting service

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  • DONALD TODD
  • 12-03-19

Out of the box

Loved the out of the box system that is presented here. Having never been a salesperson, it gives me hope to succeed in sales.

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  • Amazon Customer
  • 06-01-19

Regurgitated material

Just more of the same but with lack luster pitch. If this is your first ever book on business you will be able to dibble in many basic concepts, but beyond that not much here.